14 pages, published in 2019
How a world-class hotel transformed into a social business—and grew mobile sales by over 400%
Meliá Hotels International is recognized as one of the top 10 most influential IBEX 35 companies on social media—and it’s easy to see why.
With a centrally coordinated social media strategy delivered across global, regional, and local social media accounts, this leading hotelier brand delivers a sophisticated mix of social content that’s driving measurable results for the business—including a 30% increase in website visits from social and an increase of over 400% in mobile sales.
Behind Meliá’s global reputation is a lot of hard work: They’ve spent the last few years investing in the right tools and training to transform their business on social.
Like other organizations in the tourism industry, Meliá had to adapt its business when sites such as TripAdvisor and Booking.com changed the way travelers book their holidays. Determined to retain its position as one of the most important hotel groups in the world, Meliá joined forces with Hootsuite for a complete digital transformation— with social media at the heart of its new strategy.