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Basically, social networks are used for sales by small and medium-sized businesses. Large businesses and corporations rarely sell directly - for them, social networks become a tool of influence. But most importantly, a business owner must understand how it works.
Social media marketting job as a separate direction in marketing is still not taught at universities, so there is no standard in knowledge. Only experience and skills become important. A certificate of completion of a course in an online school is, of course, good, but an SMM-specialist is not characterized by a crust, but by his cases, recommendations and personal abilities.
New tools are constantly being released, trends are changing and social networks appear (for example, the explosive growth in popularity of TikTok). A social media marketing specialist should be aware of and at least in his field. Therefore, for example, a targetologist with certification from Facebook is forced to retake his diploma every year - the principles of the target are constantly changing and you need to be able to work with them.
True, we must pay tribute that, as in any new profession, there are also many prejudices and misconceptions regarding the social media marketing jobs. First of all, there is an opinion that an SMM-specialist is the one who posts beautiful pictures and memes in the company's account and is responsible for their selection or creation. However, it is not. This is a very serious profession with clear indicators of the effectiveness of its work.
In conclusion, it should be noted that despite the seeming abundance of candidates on the market for the Social Media Marketing job, companies do not have much choice. Employers are in demand for those specialists who can not just post, even if interesting content, but use the entire resource of social networks to generate demand for the goods and services offered and thus increase targeted traffic to commercial Internet sites, where users can purchase the promoted brand.
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