Marketing Assistant

Marketing Assistant at HomeState

$ Confidential


WHO WE ARE // In 2013, native Texan Briana Valdez opened HomeState, an ode to Texas cuisine in East Hollywood with the mission of evoking community and creating a home for everyone, no matter where they are from. In a city full of “Tex-pats” but with few truly Texan restaurants, HomeState represents the integrity, history, and culture of Briana’s roots.

HomeState aims to create a dining experience that goes beyond the food. The way our guests feel at HomeState is the true mission of our efforts. HomeState exists for everyone. The price point, casual vibe and portability of the food allows the restaurant to flex to the needs of many. HomeState is a recent recipient of the KRCW`s “Best Tortilla in Southern California” award.

No matter where you’re from, HomeState is your home away from home. A space where every person feels welcomed and valued. We serve hospitality first and tacos second.

And we’re hiring nice people!

HomeState is currently hiring for the position of: Marketing Assistant

THE OFFER // By joining HomeState, you’re becoming a member of a dynamic team. In addition to a nurturing environment, in which you’ll be able to grow as we grow, HomeState offers competitive compensation, health insurance, and all the HomeState you can eat!

THE FINE PRINT // We know there’s more to an individual than can be expressed on a resumé. See below for a sneak-peak at some of the responsibilities you’d hold as a member of our marketing team.


All HomeState marketing efforts are an extension of our core values and mission. We serve hospitality first, tacos second. Our goal is to redefine casual dining and break down barriers of access to high quality food and caring hospitality at an affordable price point. HomeState is a home away from home. A place where everyone feels welcome and valued. No matter where you’re from.

The Marketing Assistant will report to the Director of Marketing and should inspire and embody HomeState’s culture, mission, and core values. Embrace the vision which includes nurturing our communities within our four walls and in our surrounding community. You’ll support the creative identity, strategy, visual design, content and brand voice to execute marketing initiatives. Ultimately, you will help to vibrantly and honestly share the story of HomeState.

Primary areas of responsibility:

Project Management and Organization

  • Managing projects from beginning to completion. Building project in internal project management system. Work with other departments to ensure all operational, culinary and service needs are met and accounted for to ensure successful launch of marketing campaigns.
  • Organize print projects, collateral, and graphic design projects with printers and creative consultants such as designers and illustrators.
  • Assist with launch of guest loyalty program
  • Assist with website design and up keep
  • Assist in guest retention via email monitoring, yelp, google reviews, etc
  • Monitor and update digital listings such as google, yext, etc.
  • Organize marketing materials and merchandise and distribute to locations as needed
  • Assist with special events such as Margarita Showdown, band taco launch events, etc.
  • Special eye for the sights and sounds of each store, awareness of atmosphere such as storefront posters, music, etc. Address areas of improvement as they are noticed and work towards ensuring each store is up to the expected visual standard.
  • Assist with development of marketing plans.
  • Organize photos, copy or other digital assets as needed for PR requests or special projects.

Social Media

  • Work directly with the Director of Marketing to develop content and storytelling ideas
  • Capture images/content for use on Social Media Platforms to support Company initiatives
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile and video
  • Support marketing and advertising efforts through focused strategy
  • Generate monthly return on investment (ROI) and analytics reports
  • Attend and present at marketing meetings with leadership and management team
  • Support daily management of all social media platforms by engaging guests in comments and DMs using HomeState’s established voice
  • Manage content calendars

Guest communication and company newsletters

  • Work closely with Director of Marketing to plan and generate newsletter content
  • Import new contacts from POS systems and maintain audience lists
  • Identity ways to maximize sub growth and engagement
  • Generate campaign reports


  • Social Media platforms including Instagram, FB, Twitter, LinkedIn
  • Strong grasp of trending social media conversations with ability to respond quickly and on brand
  • Photography and light image editing
  • Written and verbal communication
  • Adobe Illustrator, Photoshop and video editing ability is preferred
  • Artistic ability is a plus
  • Excellent problem solving and multitasking
  • Customer service & guest relations
  • Regular and dependable attendance
  • Self motivated and confident
  • Must be a strong collaborator


  • Must be available to work a minimum of 40 hours per week, with weekend availability required and with an occasional sixth day.
  • Must be able to to travel between HomeState locations as needed via personal transportation method and ability to track mileage for reimbursement
. Requirements:

HomeState embraces diversity and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

Please note that job duties are subject to change at the company’s discretion.

Published 2021-05-07

HomeState looks for a Marketing Assistant in Los Angeles, CA 90042 location.

How much Social Media Assistant professional earns at HomeState?

The proposed salary for Social Media Assistant position at HomeState is Confidential.

Marketing Assistant responsibilities at HomeState

According to the common industry standard, Social Media Assistant specialist is in charge for the following activities.

Required Social Media Assistant qualifications at HomeState

To be disscussed with candidate