Social Media Associate

$ Confidential

In this time of national reckoning, we at Food52 are having hard conversations about our role in a food media landscape that overlooks marginalized voices. We`re committed to building a community that values and honors the contributions of the Black, Indigenous, and POC communities to our shared culinary experience—starting with the Food52 family. You can read about our support of the Black Lives Matter movement here.

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As part of an ongoing initiative, we are focusing our efforts to put diversity, equity, and inclusion at the center of our hiring process and our company culture—and build a team that better reflects our desire for equal representation in everything we do. Our goal is systemic change at Food52.*

We are looking for a Social Media Associate to join us at Food52. The ideal applicant will have a background in and passion for the food and drink media industries and a strong knowledge of major social media platforms, including Instagram, Facebook, Pinterest, and TikTok. This role will be responsible for posting on our social channels, engaging with our community of food and drink enthusiasts, and analyzing social media performance metrics. Contributing to special projects like influencer outreach and coordination, promoting editorial tentpoles, and highlighting key product launches will also be functions of this role. This position will report to our Director, Social Media.

Responsibilities

• Work collaboratively with the full Social Media team to execute (post/schedule) content calendar on the main @food52 account, writing social copy, and managing postings
• Concept, plan and execute strategies for Food52 on Facebook, Pinterest, and Instagram Stories, focused on driving engagement with our community and traffic to our website
• Manage content calendar, content creation, influencer relationships, and scheduling for our soon-to-be-launched @f52drinks Instagram account
• Identify best practices and ideate ways to bring Food52’s brand voice to life on the channels you oversee (Food52 IG Stories, Facebook, Pinterest, @f52drinks Instagram)
• Stay up-to-date with changes in all social platforms and come prepared with new, innovative ideas to reach and interact with our followers
• Analyze social media performance, building and updating weekly/monthly reports to share with the broader team
• Assist with product fulfillment and coordination of influencer and partnership projects
• Not a requirement, but being comfortable creating high-quality content on your own (videos, designed elements, etc.) is a plus

Requirements

• 2+ years of social media experience in digital media, e-commerce, or at an agency, with clearly demonstrable examples of success on platforms like Pinterest and Facebook
• A deep passion for social media, food, drinks, and design
• Keen awareness of the intricacies of social media platforms and what makes them tick
• Excitement about working in a scrappy culture and managing shifting priorities and tasks in a fast-paced environment
• Excellent organizational and problem-solving skills and the ability to consistently meet deadlines
• Knowledge of social media platforms like Dash Hudson, Shareablee, and Crowdtangle
• Experience with Photoshop, InDesign, Canva, etc.

Compensation

• Competitive salary
• Comprehensive health, dental, and vision benefit options (including some that are free for you!), flexible spending account, and any-time access to professional mental health advice
• Annual bonus plan
• 401(k) retirement savings plan
• Free life and AD&D insurance
• Unlimited vacation days (including two company-wide weeks off for Summer Week & Winter Week!)
• Discounted gym memberships and a free Citibike membership
• Pre-tax commuter benefit plan
• Flexible hours and working arrangements
• So many snacks!

Food52 is an Equal Opportunity Employer and does not discriminate on the basis of one`s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Food52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.

Job Type: Full-time

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