Digital Marketing Director

Digital Marketing Director at

$ Confidential

The Director of Digital Marketing & Social Media is responsible for all marketing efforts for the Aerial Group and its portfolio of businesses, including the ideation, creation, implementation and management of go-to-market strategies across owned and paid channels. The Director must demonstrate their ability to stay current in digital technology and marketing trends, ensuring the development of a digital strategy and roadmap that drives continuous innovation and improvement.

Day-to-day responsibilities include:

  • Oversight of social media efforts, including regular auditing to ensure proper strategies are in place, and adjusting platforms and content as needed for optimal growth
  • Ideation, creation and execution of paid media campaign for Aerial’s five businesses
  • Management of company websites and web content
  • Identifying KPIs, as well as data & analytics tools, to measure ROI & effectiveness for marketing efforts
  • Conducting regular audits on owned channels and adjust strategy for optimal results
  • Identifying paid marketing partnerships and industry partnerships that drive growth and exposure for the Aerial Group
  • Developing potential influencer marketing campaigns for consumer products/offerings that drive brand exposure, growth and awareness
  • Exploring opportunities to grow newsletter subscribers, social media followers and other opportunities/tactics for direct marketing
  • Maintaining the brand style guide to govern the composition, design, and general look-and-feel of a company’s branding (logo, blog, website, advertisement, marketing collateral, etc).
  • Responsible for company YouTube channels, including strategies to grow subscribership across all channels


  • Bachelor’s degree in Marketing, Communications or a related field.
  • Minimum of 10 years of relevant digital marketing experience with a successful track record of developing and delivering on comprehensive strategies across paid and owned channels.
  • Experience managing a team.
  • Organized and have high attention to detail.
  • Have big ideas and know how to execute on them.
  • Thrive in a fast-paced environment, start-up environment.
  • Ability to juggle multiple projects across multiple businesses simultaneously.
  • Live and breathe social media, with a knack for understanding what makes brands resonate.
  • Fluent/native and excellent command of English - second language a plus!
  • Preferred: Personal interest and/or professional experience in the health/wellness, travel, and/or NGO and nonprofit sector.

What Aerial Can Offer You:

  • A flexible and totally-remote workplace - allowing you to work anywhere in the world
  • Meaningful, impactful work - you will be directly involved in all of our efforts to make the world a better place
  • An environment where your ideas are welcome and encouraged - if you see a way for us to be doing our work better, we want to hear it
  • Quarterly team meetings at various locations internationally
  • Salary commensurate with experience, with competitive benefits


Published 2021-04-30

looks for a Digital Marketing Director in Remote location.

How much Influencer Marketing professional earns at ?

The proposed salary for Influencer Marketing position at is Confidential.

Digital Marketing Director responsibilities at

According to the common industry standard, Influencer Marketing specialist is in charge for the following activities.

Required Influencer Marketing qualifications at

To be disscussed with candidate