Senior Account Director, Influencer Marketing

Senior Account Director, Influencer Marketing at ITB

$ Confidential

The role & purpose:

We`re excited to be looking for a new teammate to help us continue to build and evolve ITB`s Influencer offering! The role will report to the Talent + Influence lead in North America but will work closely with the Talent + Influence team in London.

The focus for this role will be to lead all aspects of local and/or global Influencer briefs, setting the standard and future strategy for a data driven practice and ensuring our clients achieve their goals.

You will apply your expert knowledge of all social platforms, to identify the best platforms for Clients, audience mapping and audience identification, and important metrics.

This role`s success will come from building a client base and driving revenue by being involved in pitches, strategy, ideation, and social content strategy. This role would suit a highly results-oriented, forward-thinking teammate, with a desire to build & grow a team over the next 6-12 months.

Key duties and responsibilities:

  • Ensure innovation and growth remains at the forefront and integral to the influencer marketing delivery of ITB – from new platforms/trends/analysis and internal education and operation
  • Develop social and digital ideas; actively participating in thought starters and strategic digital brainstorms
  • Actively pursue, seek and pitch new business, respond to RFI`s and procurement requests
  • Lead the development and execution of influencer strategies for clients
  • Operationalize and establish processes for scaling the Influencer marketing practice at ITB alongside key internal team
  • Own the ITB influencer measurement suite: including modeling, establishing Key Performance Indexes, demographics analysis, measurement, calculating return on investment and real-time reporting
  • Develop influencer creative briefs for campaigns ranging from experiential to seeding, making recommendations to both clients and influencers
  • Stay informed on platform and legal updates. Ensure the team is compliant across all legal requirements, privacy, brand and platform restrictions
  • Oversee timelines and onsite operations, content capture, approvals and timely posting of all influencer content
  • Collaborate with account leads, creatives, and the account teams to develop marketing campaigns that are motivated by social and digital insights
  • Craft savvy recommendations for client initiatives and execute paid social campaigns, audience mapping, targeting, and measurement strategies
  • Ensure detailed recaps of campaign activations, providing clients with meaningful results and recommendations

About you:

Are you are a self-starter, with an ambition to hit or even exceed revenue targets? We want to see how you use your resourcefulness to lead the day-to-day logistics of planning, implementing, and reporting on influencer campaigns and creative! You are well-versed in social trends across global markets, you have a passion for influencer marketing with a pulse on pop culture and what`s trending digitally

  • Extensive experience achieved within an influencer agency or within a digital function of a Brand
  • Advanced proficiency with digital analytics and social tools
  • Used campaign tracking and research tools and can adeptly synthesize insights from data
  • Can demonstrate your experience with digital strategy
  • Great teammate with strong leadership skills, encouraging confidence in the team
  • A detailed approach to solving problems
  • Strong sense of initiative and personal ownership
  • A work ethic that embodies a "how can we make this happen" mentality
  • A change champion who pioneers new ideas and approaches
  • Understanding of how Influencer Marketing fits into the wider communication/creative strategies of a brand
  • Committed to delivering results and goes after the target, with a strong focus on measuring success.

ABOUT US

ITB Worldwide is a world-class Talent + Influencer Marketing agency, on a mission to create work that drives purpose, passion, and results; building communities through Influence. We are a culturally curious and innovative global team, delivering influencer-focused marketing solutions at scale; informed by culture, powered by data, and built on human insight.

We offer 360 global services to our clients from our hubs in London, New York, Los Angeles, and Washington D.C.

ITB is part of the Rogers & CowanPMK group of agencies, which is part of the Octagon Sports and Entertainment Network.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles` Fair Chance Initiative for Hiring Ordinance.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected] This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.





Published 2021-09-02

ITB looks for a Senior Account Director, Influencer Marketing in New York State location.

How much Influencer Marketing Jobs professional earns at ITB?

The proposed salary for Influencer Marketing Jobs position at ITB is Confidential.

Senior Account Director, Influencer Marketing responsibilities at ITB

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at ITB

To be disscussed with candidate