Director, Product Marketing

Director, Product Marketing at

$ Confidential

At eko, we are building the world’s most fulfilling shopping experiences. We are a choice-driven content creation, publishing and e-commerce platform, where brands can build immersive worlds and inspirational shopping journeys with interactive, live-action video. Our clients include Walmart, P&G, Mattel, Coca-Cola, LEGO, and more. Now, we’re seeking a Director of Product Marketing who is passionate about working on the cutting edge of tech, ecommerce and entertainment to help us build human-centered shopping experiences.

As a Product Marketing Director, you will build our product marketing function from the ground up - driving demand, usage and business impact of new and existing eko products including our award winning interactive experiences and a nascent e-commerce platform offering. You’ll become a vital member of this small but mighty company right when we’re scaling quickly, with insights and product positioning enabling everyone from Product to Business Development teams with your in-depth knowledge of our market, customers and competition.


  • Build our Product Marketing function responsible for championing our products internally and externally.
  • Participate in planning sessions to ensure every product effort has the maximum market leverage at its back.
  • Manage all steps toward successful product launch including being an expert in acquisition, activation, retention, and referral.
  • Provide collateral and tools for Business Development teams to market and sell, and users to thrive on our platform.
  • Lead B2C + B2B demand generation and influencer marketing programs.


  • Proven expertise in market and customer research determining what matters in and beyond our category, effective engagement models leading to conversion and the perception of eko’s products.
  • A handle on competitive analysis determining what others are doing and how it shapes perception.
  • Experience delivering unique product positioning against an unfair advantage to help the world care.
  • Grasp of omnichannel product communications including paid, organic, email, interactive, search-engine, events, vertical and affiliate programs, understanding when to use each and to what result.
  • Created compelling sales support, tools and demos.
  • Excelled in e-commerce in a fast-paced startup environment.


At eko, we believe in a creative approach to everything, no matter what role we’re in. We believe in meaningful choice, at work and in life, and know our workplace only gets better when people can bring their whole selves to the office. We’re software developers and spray paint artists, poets and producers, fantasy sports fans and financial whizzes, chess-heads and UXperts, pop culture nerds and product managers, data wizards and yoga instructors. We have as many stories as we do people, and we can’t wait to hear yours.

Eko is also committed to building a diverse, equitable, and inclusive workforce, so we can represent everyone trying to build a more creative future. We are an equal opportunity employer, and consider all candidates for employment regardless of race, color, religion, sex, national origin, age, disability, marital status, military or veteran`s status (including protected veterans), sexual orientation, gender identity, or other protected class. We’re based in NYC with offices in Tel Aviv.

Published 2021-09-04

looks for a Director, Product Marketing in New York, NY location.

How much Influencer Marketing Jobs professional earns at ?

The proposed salary for Influencer Marketing Jobs position at is Confidential.

Director, Product Marketing responsibilities at

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at

To be disscussed with candidate