External Communications and Influencer Marketing Manager, Personal Health (Stamford CT)

External Communications and Influencer Marketing Manager, Personal Health (Stamford CT) at Philips

$ Confidential

Job Title

External Communications and Influencer Marketing Manager, Personal Health (Stamford CT)

Job Description

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.

In this role, you have the opportunity to:

Shape the perception of Philips as a leading consumer health brand through dynamic storytelling. The External Communications and Influencer Marketing Manager is part of the Brand Engagement & Strategy team in the Marketing Center of Excellence and plays an integral role in driving brand reputation while creating affinity and building awareness for Philips consumer health portfolio. The role is responsible for developing strong brand narratives and for leveraging earned media as a vehicle for driving demand through dynamic PR and influencer marketing tactics

You are responsible for

  • Create and execute PR campaigns inclusive of earned media, paid and relationship-based influencer strategies and programming for brand reputation campaigns, product launches and partnerships announcements.
  • Identify opportunities to communicate Philips brand values and innovation stories through measurable PR tactics
  • Work cross-functionally with Brand Marketing and Activation teams to develop integrated marketing launch strategies for tent pole brand moments
  • Collaborate with Activation and DTC cross-functional teams to extend or advertise influencer campaigns to new audiences, drive traffic and acquire new customers
  • Capable of setting measurable KPIs and analyzing quantitative data and performance to assess effectiveness, identify opportunities and apply key learnings to future campaigns
  • Coordinate with external agency to initiate and manage contract and negotiations with influencers and content creators for brand marketing campaigns, product launches and partnerships
  • Capable of going beyond Instagram and have a strong proficiency and clear POV of social media platforms; Facebook, YouTube, TikTok, SnapChat, Pinterest and Twitter, and be capable of developing ideas and tactics that leverage the most influential content creators on each platform to drive quantifiable success
  • Manage and work with external agency to aid in the conceptualization and execution of campaigns, including but not limited to identifying influencers, product seedings and creative mailers

You are a part of

Philips is made up of a highly talented and multi-national workforce that is approximately of 25,000 strong, and spans over 50 countries with sales in more than 100 countries. We are proud to claim market leadership positions for cutting edge solutions in the business areas of Personal Care, Oral Care, Shaving and Grooming, Mother & Child Care, and Coffee. Philips is home to popular brands such as Sonicare, Norelco, Avent, and Saeco.

To succeed in this role, you should have the following skills and experience

  • Bachelor’s Degree in Communications or related disciplines
  • 5+ years of communications experience preferably in CPG or consumer health
  • Experience influencing outcomes and in managing external communications processes across a matrixed organization
  • Experience analyzing data and developing insights to shape communications strategies
  • Understanding of and ability to integrate PR and influencer strategies into a 360 activation program
  • Excellent oral, written and presentation skills with experience interacting with senior level executives

In return, we offer you

The opportunity to take your career to the next level in a world leading organization that is backed by a stable 120-year legacy of innovation. At Philips you’ll go as far and as wide as you aspire. The company makes sure of it through support of a formal development planning process, as well as countless opportunities to expand your knowledge and skill set through resources such as the [email protected] program, tuition reimbursement and mentor relationships.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans` Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran

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Published 2021-08-09

Philips looks for a External Communications and Influencer Marketing Manager, Personal Health (Stamford CT) in Stamford, CT 06905 location.

How much Influencer Marketing Jobs professional earns at Philips?

The proposed salary for Influencer Marketing Jobs position at Philips is Confidential.

External Communications and Influencer Marketing Manager, Personal Health (Stamford CT) responsibilities at Philips

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at Philips

To be disscussed with candidate