Director of Marketing

Director of Marketing at Skyline Products

$ $90,000 - $125,000 a year

We are looking for an experienced, passionate and motivated Director of Marketing. As our Director of Marketing your main responsibility will be to drive our business success by implementing a strong marketing and communications strategies as well as overall branding and image.

This position works closely with the Sales departments to develop marketing and lead generation campaigns, trade show selections, trade show booths designs, oversees user events, prepares annual marketing plans, creates a calendar of campaigns and events, sets the marketing budget and analyzes the market and competitors. Reviews changes in the marketplace and recommends marketing strategy to leadership.


Job Responsibilities:

  • Develop, and work with Sales leadership to execute strategic plans to achieve sales and marketing targets in order to expand our customer base
  • Generate prospects and leads campaigns
  • Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives
  • Obtains market share by developing marketing plans and programs for each product and directing promotional support
  • Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars
  • Creates accountability by providing Return on Investment, Market share and competitive information to the senior leadership
  • Provides research on present and future products in order to determine and evaluate our current and future market trends
  • Improve Social Media and SEO for Skyline Products
  • Work with Product Management to provide marketing materials for new or updated products
  • Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources
  • Maintains research database by identifying and assembling marketing information
  • Understand category-specific landscapes and trends
  • Ability to articulate the distinct aspects of our products and services in marketing materials
  • Creation and Development of trouble shooting training videos, FAQ sheets, FAQ short videos, develop trade show video loops
  • Development of White paper studies
  • Development of a program to provide customer feedback to appropriate departments
  • Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions
  • Maintains marketing staff by recruiting, selecting, orienting, and training employees
  • Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
  • Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
  • Ability to travel to trade shows, customer events and customer visits. Less than 10% travel


Qualifications:

  • At least 7 years’ experience in marketing or higher level marketing role
  • Proven experience in identifying target audiences, devising and leading marketing campaigns that engage, educate and motivate
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Great command of MS Office, CRM and/or BRM tools
  • Experience in optimizing landing pages and user funnels
  • Excellent leadership skills
  • Good time-management skills
  • Video development and marketing experience is a plus
  • Experience with digital marketing forms such as social media, and content marketing a plus
  • Strong copywriting skills a plus
  • Solid knowledge of website analytics tools and website creation tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to communicate, present and influence all levels of the organization, including executive and C-level
  • BS/MS degree in Marketing or related field
  • Candidates must pass a background check and drug screen that includes marijuana.


Compensation:
$90,000 to $125,000 depending on experience


Benefits:

  • Health Care Plan (Medical, Dental and Vision)

  • 401k with company match

  • Life Insurance (Basic, Voluntary and AD&D)

  • Paid Time Off (Vacation, Sick, Personal Time Off and 8 Company Holidays)

  • Short Term and Long Term Disability

  • Training and Development


Skyline Products is an Equal Opportunity Employer; all decisions are made without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, gender identity, or any other legally protected status.

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Published 2021-09-18

Skyline Products looks for a Director of Marketing in Colorado Springs, CO 80910 location.

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