Director of Marketing (Remote)

Director of Marketing (Remote) at Upswing

$ $100,000 - $120,000 a year

About Us

Upswing is a mission-driven company that partners with colleges and universities to improve nontraditional student outcomes. Over 28% of students using Upswing are working while in college, 43% are Hispanic or Black, and many are first-generation students.

Upswing was honored by being featured on Fortune`s list of young companies "making people`s lives better." We’re backed by organizations like Lumina Foundation, Imaginable Futures, Rethink Education, Strada Education, and Stanford University.

Upswing is a growth-stage company with proven product and market traction that is ready to scale, establish our brand more widely as we go up market, optimize our attribution model to provide a greater number of MQL to our sales team, and firmly establish ourselves as thought leaders in student engagement and retention.


Upswing’s Director of Marketing will recruit, lead, and grow the marketing team to target, reach, and convert leads to qualified sales opportunities. We’re looking for someone with an entrepreneurial spirit that is excited to drive growth, who is a thoughtful risk taker focused on developing initiatives that will make a big impact.The key to this role’s success is the ability to put the people, systems, and processes in place to ensure Upswing’s ability to scale. This is a hands-on role with the ability to choose the majority of your team over time.

Key Objectives


  • Track all lead sources; understand then optimize conversion rates
  • Create and execute marketing annual communications plan
  • Calculate and generate the number of leads in the top of the funnel to achieve the new revenue goals
  • Generate sufficient leads to keep the sales pipeline at a level to achieve new sales goals
  • Drive broader current client product adoption by creating stickiness, promoting use cases of current clients and Upswing modules, and create and execute upsell campaigns

Strengthen the Upswing Brand

  • Raise awareness the Upswing brand through webinars, social media, press releases, improved SEO/SEM, retargeting, and digital ad campaigns
  • Convert the student engagement data gathered from our clients into narratives that win new clients and upsell current clients
  • Create dynamic virtual events for prospective clients and end users that drive qualified leads
  • Manage the creation and dissemination of marketing materials that promote the Upswing brand, story, impact, and mission
  • Manage the relationship with outsourced PR firm and other contractors as needed

Optimize the Marketing Systems and Processes

  • Evaluate and optimize marketing systems and processes to identify areas for improvement, and improved measurement of ROI
  • Review, maintain and improve the attribution model
  • Regularly report on the impact of each lead source, campaign, and event in aggregate and individually
  • Set the annual Marketing budget and execute within that budget
  • Create a reporting dashboard that measures each area of the above

Build the Team

  • Hire and manage 2-3 headcount in the first year
  • Mentor each team member into areas of specialization that support Upswing’s growth, brand recognition, and thought leadership

Company Benefits Include:

  • Competitive salary
  • Company stock options
  • Health, dental, and vision coverage - one plan is 100% company paid
  • 401k program with matching
  • Unlimited PTO policy
  • Virtual company events and happy hours
  • Mission-driven, passionate coworkers and culture

Upswing in the news:

The Chronicle:



Austin Inno

Partner announcement

Job Type: Full-time

Pay: $100,000.00 - $120,000.00 per year

Published 2021-09-01

Upswing looks for a Director of Marketing (Remote) in Austin, TX location.

How much Director of Social Media Jobs professional earns at Upswing?

The proposed salary for Director of Social Media Jobs position at Upswing is $100,000 - $120,000 a year.

Director of Marketing (Remote) responsibilities at Upswing

According to the common industry standard, Director of Social Media Jobs specialist is in charge for the following activities.

Required Director of Social Media Jobs qualifications at Upswing

To be disscussed with candidate