Director, Social Media

Director, Social Media at

$ Confidential

theSkimm is hiring a full-time Director of Social Media to expand our brand presence and engage our audience across social media platforms. Reporting to our SVP, Brand Marketing & Communications, this role is creative meets data. You will be responsible for developing social media content that fosters a deep sense of community and grows both brand engagement and revenue. You will manage a team of social media producers and will collaborate closely with theSkimm`s Video, Audio, Editorial, Design, Sales, and Marketing teams.

  • Leading overall social media strategy for official brand accounts (Instagram, TikTok, Facebook, Twitter, LinkedIn) for social-first content, all tentpole campaigns, timely news and content initiatives: news, money, well, career, branded, audio, video, marketing
  • Managing a team of social media producers and creating clear processes and operations for the team
  • Directing the creative and editorial operations of all organic and sponsored social media content
  • Leading pitch meetings to optimize timely news and culture content and setting the posting schedule across multiple social media channels
  • Editing and approving all social media posts, ensuring alignment with voice, brand, and content tentpoles
  • Establishing theSkimm`s brand and news presence on social - developing a clear distinction and purpose between it and our other news platforms
  • Analyzing performance data and innovating the social strategy to optimize and grow performance metrics
  • Creating the high-level social strategy for large-scale marketing and content campaigns
  • Representing our social channels in cross-departmental meetings
  • Administering all third-party and internal social media tools and content management systems


  • 6-8 years of social media experience with a proven track record of increasing audience engagement, building brand equity, and driving revenue growth
  • Expertise in publishing content for Instagram, TikTok, Facebook, Twitter, and LinkedIn
  • Experience leading strategy and execution for a news & information, consumer, and/or emerging brand
  • Superior news judgement, research, and fact-checking expertise
  • Experience working with breaking news deadlines and ability to be on-call for breaking news over the weekend
  • Strong managerial skills and the ability to uphold an environment of learning, growth, and mentorship within a growing team
  • A player/coach mentality who can think big picture while still getting your hands dirty
  • Expertise and passion for culture, trends, and new media ventures


  • A strong understanding of theSkimm`s brand and voice and ability to communicate its message with consistency
  • Art direction experience in graphic design, illustration, videography, and/or photography
  • Experience executing on branded content
  • Knowledge of copyright laws for social media publishing
  • Experience with Dash Hudson, Figma, Falcon, CrowdTangle, Instagram Insights, and Asana


  • Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
  • Competitive salary & equity packages
  • Flexible vacation policy and generous holiday observances
  • One Medical Membership
  • Gym membership reimbursement
  • Complimentary access to theSkimm`s growing suite of membership products
  • The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter

theSkimm is a mission-driven digital media company giving millennial women the information they need to live their smartest lives. Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm`rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions. theSkimm`s flagship product, the Daily Skimm, remains the fastest-growing newsletter on the market, and the company continues to innovate, finding new ways to Skimm everything from finance and careers to voting, wellness and downtime. theSkimm`s product suite has expanded to include two top-rated podcasts, "Skimm This`` and "Skimm`d From the Couch," theSkimm mobile app, Skimm Money and Press Pause newsletters, a new virtual course series called SkimmU, and Skimm Studios for innovative in-house video and audio content. theSkimm`s first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list.
And we`re not done. By continuing to grow the breadth of theSkimm offerings in the life`s necessity categories and expanding our products across events, commerce, customized content and audio, theSkimm ecosystem will become the go-to resource for this generation - and the ones that follow - in the most critical areas of their lives. Join us!
This is a full-time role based in New York, NY.

Job Type: Full-time

Work Location: Multiple Locations

Published 2021-09-11

looks for a Director, Social Media in New York, NY location.

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