Social Media Community Manager - Education at Crawford Group

$ Confidential

Crawford Group is looking for a Social Media Content and Community Manager for Education consultant for our client based in San Francisco, CA. The Social Media Content and Community Manager Education will own the day-to-day management of multiple corporate social channel properties including Facebook, Twitter, Instagram, YouTube, Pinterest and blogs for the Education business. One will be authoring, curating, monitoring and replying to content on these channels, reporting on results, contributing to strategy and ideation. Social media is a fast-paced environment and the ideal candidate is nimble in reacting to a quickly changing landscape. Samples of one`s work are required for consideration.

Responsibilities:
Primary responsibility for content creation and/or curation for the day to day content calendar for social media channels. Support ongoing campaigns and product launches as well as sharing news items as they are surfaced
Channel management of social media accounts, including Facebook, Twitter, Instagram, YouTube, and Pinterest
Monitor relevant blogs, news sites and other industry information sources to source context-specific, relevant social content appropriate to each channel
Monitor community responses and questions on all channels, escalating issues to the customer support team when appropriate
Manage regular live streaming programming
Actively investigate and suggest new ways to improve engagement on all social media platforms, including emerging social media outlets
Track and report on metrics including growth, engagement, reach and sentiment on all pages
Generate insights for monthly and quarterly reporting
Partner with the Social Media Strategist and other key team stakeholders to develop and implement social media programs
Actively project manage workstreams with both internal and external stakeholders
Contribute to strategic plans for events and product launches, assist in identifying goals and developing and delivering focused social media plans, quarter over quarter
Attend and participate in weekly team meetings to review strategies and provide updates
Occasional social media support at events or launches
Social activations and contests: Support social media activations and contests, including ideation, promotion, winner selection and outreach and prize fulfillment

Requirements:
Must have relevant professional experience in social media management or marketing communications
Must have professional experience implementing social media strategies and executing day to day programs in a business setting
Must have experience managing social media channels, such as Facebook, Twitter, Instagram and YouTube, and working knowledge of other key platforms such as Snapchat, LinkedIn, and Pinterest
Experience managing influencer programs
Experience managing vendors and agencies
Strong writing skills (blogs and/or social media preferred). Will be asked to provide samples of work
Must be able to work collaboratively with interdepartmental teams
Strong multitasker, able to work well under pressure and handle changing priorities
Experience with web and social media analytics tools and reporting, especially campaign analysis and online analytics tools
Proficiency with the Microsoft Office Suite
BA in a related field, such as Marketing, Journalism, Advertising or Design

Strongly preferred:
Familiarity with Adobe Creative Cloud tools and services
Experience with educator or EdTech communities a plus
Experience implementing paid social media campaigns
A good eye for photography and design
Location: Remote but must be available for Pacific Time hours
Duration: Ongoing
Rate: D.O.E., as W2 consultant of Crawford Group