Director, Global Social Media

Director, Global Social Media at Etsy

$ Confidential

Company Description

Etsy is the global marketplace for unique and creative goods. We build,power, and evolve the tools and technologies that connect entrepreneurswith buyers around the world. As an Etsy employee, you’ll tackle uniqueproblems alongside talented coworkers committed to Keeping Commerce Human.We`re large enough that you`ll focus on meaningful, complex challenges, butsmall enough that you can make a rewarding impact.

Job Description

We are looking for an experienced social media professional to lead a team that specializes in driving growth, entertainment and engagement on Etsy’s organic social media channels.

As the Director, Global Social Media you will develop and champion Etsy`s social media strategy reaching over 11m followers across Instagram, Facebook, Pinterest, Twitter, TikTok, and YouTube. You will lead cross-functional work and collaborate with strategic marketing, content, design, and communications to build experiences that deepen connections with Etsy. Do you find joy in building an engaged social media community? If so, this could be the perfect match.

This is a full-time position reporting to the Sr. Director of Community & Seller Growth within the CMO organization. We offer flexible workplace policies that can accommodate work-from-home candidates who are comfortable traveling to the Brooklyn headquarters 2-4 times per year. We’re open to remote hires within all U.S. states, willing to work east coast time.

In this role you will:

  • Lead the social media brand strategy, with a focus to deliver creative social-first content to increase followers, reach and engagement across our core social channels.

  • Identify efficient ways to build, source, and curate still and video content for YouTube, IG, FB, Twitter, Pinterest, TikTok etc.

  • Mentor, encourage and guide the team to build new concepts that elevate the brand, are culturally relevant and deliver results.

  • Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business.

  • Drive budget and execution of marketing initiatives through content storytelling, ensuring a consistent brand message that is channel relevant across multiple consumer touch points.

  • Develop a strategic playbook on ways to use external agencies and content creators to improve impact and efficiencies.

  • Maintain cross-functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership.

  • Amplify Etsy’s influencer programs and press opportunities in an effort to engage new and existing audiences.

  • Partner with cross-functional teams to bring company-wide marketing campaigns to life.

  • Continually explore new channels for Etsy to use to grow our social media reach.

Published 2021-10-02

Etsy looks for a Director, Global Social Media in Brooklyn, NY 11201 location.

How much Director of Social Media Jobs professional earns at Etsy?

The proposed salary for Director of Social Media Jobs position at Etsy is Confidential.

Director, Global Social Media responsibilities at Etsy

According to the common industry standard, Director of Social Media Jobs specialist is in charge for the following activities.

Required Director of Social Media Jobs qualifications at Etsy

To be disscussed with candidate