Oct 7, 2021
Formal review of applications begins:
Oct 17, 2021
Marketing & Strategic Communication
Serve as the College’s marketing leader and provide creativity, insight, management and substantial output to support the College’s pursuit of its strategic goals and objectives. Incumbents are responsible for overseeing marketing and creative functions by managing daily activities, determining and developing creative and marketing project scopes, plans and campaigns, and performing related professional-level work in their assigned area. Incumbents are responsible for supervising employees and/or student workers and maintaining a budget.
The Assistant Marketing Director develops and implements new and innovative ideas while developing and leading the implementation of overall marketing plans and measuring the return on investment of various advertising methods and marketing strategies.
The Assistant Marketing Director advances and maintains the St. Petersburg College brand and visual identity across the College and larger community. He, she or they will lead St. Petersburg College in the creation of highly visible and successful marketing initiatives that result in: increased awareness and understanding of the college’s Unique Value Propositions and, ultimately increased engagement with SPC.
Reports to: Executive Director of Marketing and Strategic Communications.
Typical Essential Duties
Bring innovative, strategic and creative ideas to the College’s brand and marketing campaigns on a day-to-day basis;
Research and review current marketing and advertising trends, styles and strategies to determine their effectiveness;
Determine most accurate creative platforms (digital, social media, print, , e-mail, mobile (SMS), photography, video, animation and multimedia) to reach intended audiences and outline the project plans to reflect the findings;
Perform and lead the idea generation, design, illustration and production of marketing and promotional materials to advance college goals and objectives;
Collaborate with clients to determine appropriate marketing and promotional materials;
Direct team’s workflow and scheduling to ensure projects remain on-time and within budget;
Supervise the development and production and negotiation of all marketing and promotional materials including work contracted through external sources, including directing vendors and holding them accountable to results;
Monitor and improve overall quality of creative output and provide direction and leadership to ensure brand standards are consistently incorporated;
Track, measure, and report on effectiveness of marketing campaigns and initiatives;
Provide support and guidance to collaborating personnel inside and outside the department; take responsibility for ensuring high-quality work rooted in the College`s brand identity; and work to continually build on the College`s brand identity to help make it increasingly more effective and impactful;
Serve as a key leader in communicating, demonstrating, and fostering institution-wide acceptance of the College`s brand concept as exemplified in creative materials (digital and print);
Provide marketing expertise that is a key element of collaborative strategizing for communications related to all major events and many strategic initiatives;
Serve as a leader in the College`s collaboration-based models for conceptualizing strategic, unified messaging in support of development/engagement events, and certain initiatives related to admissions and student recruitment, along with various projects across College constituencies (such as academic areas).
This is the fourth of four levels in the Marketing/Communications series. Incumbents are responsible for overseeing a marketing or communications related function or service for the College by managing the daily activities, prioritizing assignments, determining marketing and communication plans, developing plans to approach marketing projects, implementing the project solutions, and performing related professional level marketing or communications work in assigned area. Incumbents may be responsible for supervising employees or student workers, and developing and monitoring a budget.
Bachelor’s degree in marketing, communications, journalism or in a related field to assigned area. Master`s degree is preferred.
Three (3) to Five (5) years of marketing/creative management experience.
St. Petersburg College looks for a Assistant Director, Marketing in Clearwater, FL 33760 location.
The proposed salary for Director of Social Media Jobs position at St. Petersburg College is $61,938 a year.
According to the common industry standard, Director of Social Media Jobs specialist is in charge for the following activities.
To be disscussed with candidate
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