Assistant Director, Marketing

Assistant Director, Marketing at St. Petersburg College

$ $61,938 a year

Compensation:
$61,937.62

Closed:
Oct 7, 2021

Openings:
1

PeopleSoft ID:
2940

Formal review of applications begins:
Oct 17, 2021

Department:
Marketing & Strategic Communication

Location:
EpiCenter

Position Summary:
Serve as the College’s marketing leader and provide creativity, insight, management and substantial output to support the College’s pursuit of its strategic goals and objectives. Incumbents are responsible for overseeing marketing and creative functions by managing daily activities, determining and developing creative and marketing project scopes, plans and campaigns, and performing related professional-level work in their assigned area. Incumbents are responsible for supervising employees and/or student workers and maintaining a budget.

The Assistant Marketing Director develops and implements new and innovative ideas while developing and leading the implementation of overall marketing plans and measuring the return on investment of various advertising methods and marketing strategies.

The Assistant Marketing Director advances and maintains the St. Petersburg College brand and visual identity across the College and larger community. He, she or they will lead St. Petersburg College in the creation of highly visible and successful marketing initiatives that result in: increased awareness and understanding of the college’s Unique Value Propositions and, ultimately increased engagement with SPC.

Reports to: Executive Director of Marketing and Strategic Communications.

Typical Essential Duties

Bring innovative, strategic and creative ideas to the College’s brand and marketing campaigns on a day-to-day basis;

Research and review current marketing and advertising trends, styles and strategies to determine their effectiveness;

Determine most accurate creative platforms (digital, social media, print, , e-mail, mobile (SMS), photography, video, animation and multimedia) to reach intended audiences and outline the project plans to reflect the findings;

Perform and lead the idea generation, design, illustration and production of marketing and promotional materials to advance college goals and objectives;

Collaborate with clients to determine appropriate marketing and promotional materials;

Direct team’s workflow and scheduling to ensure projects remain on-time and within budget;

Supervise the development and production and negotiation of all marketing and promotional materials including work contracted through external sources, including directing vendors and holding them accountable to results;

Monitor and improve overall quality of creative output and provide direction and leadership to ensure brand standards are consistently incorporated;

Track, measure, and report on effectiveness of marketing campaigns and initiatives;

Provide support and guidance to collaborating personnel inside and outside the department; take responsibility for ensuring high-quality work rooted in the College`s brand identity; and work to continually build on the College`s brand identity to help make it increasingly more effective and impactful;

Serve as a key leader in communicating, demonstrating, and fostering institution-wide acceptance of the College`s brand concept as exemplified in creative materials (digital and print);

Provide marketing expertise that is a key element of collaborative strategizing for communications related to all major events and many strategic initiatives;

Serve as a leader in the College`s collaboration-based models for conceptualizing strategic, unified messaging in support of development/engagement events, and certain initiatives related to admissions and student recruitment, along with various projects across College constituencies (such as academic areas).

This is the fourth of four levels in the Marketing/Communications series. Incumbents are responsible for overseeing a marketing or communications related function or service for the College by managing the daily activities, prioritizing assignments, determining marketing and communication plans, developing plans to approach marketing projects, implementing the project solutions, and performing related professional level marketing or communications work in assigned area. Incumbents may be responsible for supervising employees or student workers, and developing and monitoring a budget.

Requirements:
Education:
Bachelor’s degree in marketing, communications, journalism or in a related field to assigned area. Master`s degree is preferred.

Experience:
Three (3) to Five (5) years of marketing/creative management experience.

  • An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may be acceptable in lieu of those requirements listed above.
Knowledge:
Supervisory/management principles;

Budget planning principles;

Marketing principles and practices;

Strong experience in art direction and marketing campaigns

Experience with graphic design and videography principles

Project management principles;

Publications development techniques and practices;

Proper use of the English language;

Basic website design principles;

Recordkeeping principles;

Basic negotiation techniques;

Computers and related software applications.

Supervisory principles;

Budget planning principles;

Marketing principles and practices;

Graphic design principles and software applications;

Project management principles;

Publications development techniques and practices;

Proper use of the English language;

Basic website design principles;

Recordkeeping principles;

Basic negotiation techniques;

Computers and related software applications.

Skills:
Managing, monitoring and evaluating employees;

Advanced graphics skills, both for print and web;

Ability to build consensus and implement feedback from various sources;

Deliver inspiring and persuasive presentations;

Thorough understanding of art direction with an extreme attention to detail;Prioritizing and assigning work;Preparing and administering budgets;

Developing and implementing marketing and communication plans;

Coordinating, prioritizing, organizing, and managing multiple simultaneous projects;

Managing and coordinating the preparation and publication of a variety of marketing, promotional, and/or communication materials;

Preparing clear and concise marketing and communication materials;

Designing concepts for publications and website content;

Creating, composing, and editing written materials;

Maintaining records;

Using a computer and related software applications;

Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Prioritizing and assigning work;

Monitoring and evaluating employees;

Preparing and administering budgets;

Developing and implementing marketing and communication plans;

Coordinating, prioritizing, organizing, and managing multiple simultaneous projects;

Managing and coordinating the preparation and publication of a variety of marketing, promotional, and/or communication materials;

Preparing clear and concise marketing and communication materials;

Designing concepts for publications and website content;

Creating, composing, and editing written materials;

Maintaining records;

Using a computer and related software applications;

Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Physical:
Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Responsibilities:
These duties are a representative sample; position assignments may vary.

Potential Frequency

1.

Supervises staff and student workers by prioritizing and assigning work; conducting performance evaluations; ensuring staff are trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.

Daily

20%

2.

Prepares and manages marketing campaign budgets; monitors and approves expenditures.

Daily

10%

3.

Coordinates marketing and communication initiatives on assigned projects, which include: developing and implementing marketing plans; negotiating media sponsorships; analyzing customer trends; managing information and measuring progress on tasks, projects, and goals; and performing related activities.

Daily

20%

4.

Developing a variety of marketing and communication materials to promote programs and services, which includes creating and editing marketing materials for inclusion on the website; developing timelines; and determining distribution methods in order to reach intended audience(s).

Daily

20%

5.

Edits and proofreads publications and communication materials to ensure content meets established design criteria.

Daily

20%

6.

Maintains a variety of marketing materials, promotional items, communication materials and records.

Daily

10%

7.

Performs other duties of a similar nature or level.

As Required





Published 2021-10-05

St. Petersburg College looks for a Assistant Director, Marketing in Clearwater, FL 33760 location.

How much Director of Social Media Jobs professional earns at St. Petersburg College?

The proposed salary for Director of Social Media Jobs position at St. Petersburg College is $61,938 a year.

Assistant Director, Marketing responsibilities at St. Petersburg College

According to the common industry standard, Director of Social Media Jobs specialist is in charge for the following activities.

Required Director of Social Media Jobs qualifications at St. Petersburg College

To be disscussed with candidate