Social Media/Content Marketing Manager

Social Media/Content Marketing Manager at Chula Vista Resort

$ Confidential

Job Description

Social Media Marketing Management (80%)

  • Develop and implement digital marketing strategies and calendars that meet business objectives and align with Chula Vista Resort’s brand standards
  • Manage and monitor multiple social media channels including day-to-day posts and campaign management of Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.
  • Coordinate the execution of social media strategies across all appropriate channels
  • Manage and optimize paid social media campaigns
  • Work with management team and other departments to develop social media marketing and communication plans for key areas of the resort
  • Research social media trends and content effectiveness to stay up-to-date
  • Create photo and video content promoting the resort and its amenities
  • Produce blogs highlighting Chula Vista Resort’s brand utilizing SEO optimization
  • Develop and maintain website content along with the Creative Manager
  • Monitor Chula Vista Resort app and website content to ensure it stays up to date
  • Ensure in-house marketing materials remain current and update as needed

Reputation Management (20%) – work together with GXM

  • Respond to comments and reviews on TripAdvisor, Facebook, Yelp, Google, etc.
  • Monitor and respond to guest messages within a timely manner
  • Work with Guest Services Team on solutions

Qualifications:

  • Bachelor’s Degree in marketing, communications, advertising, English or related field
  • Strong written and oral communication skills
  • Experience designing, implementing and managing social media marketing programs, measurement and analytics preferred
  • Experience with and knowledge of effective social media marketing strategies
  • Familiar with Adobe Suite including Photoshop and InDesign
  • Experience with WordPress, preferred
  • Photography and videography skills are a plus

Physical Requirements:

  • Must be able to lift 20lbs.

Body Positions:

Sitting, standing for at least 8 hour shift or more.

Body Sense:

Have full use of eyes and ears, full power of speech.

Body Movements:

Walking, turning head and torso, bending arms, wrists, and fingers.

Benefits:

  • Competitive pay
  • Variety Health Benefits
  • 401K plan
  • Employee discounts and Incentives
  • Employee of the Month/Year
  • Friendly work environment
  • Potential for Advancement

Chula Vista Resort is a full-service, year-round, waterpark and conference resort. Chula Vista features approximately 622 guest rooms and suites, over 200,000 Square Feet of flexible meeting and convention space, 7 restaurants, and a number of recreational amenities including an indoor and outdoor waterpark, 18-hole Golf Course, full service Spa, onsite Zipline Adventure Park, and kids activities center. Chula Vista Resort has been independently owned and operated for the past 50 years; the resort recently entered a franchise agreement with Wyndham Hotel Group as the newest member of the Trademark brand, and is their only waterpark resort. We are a stable, caring employer dedicated to providing success and the growth of our employees within the hospitality and tourism industry.

Job Type: Full-time





Published 2021-04-30

Chula Vista Resort looks for a Social Media/Content Marketing Manager in Wisconsin Dells, WI location.

How much Social Media Marketing professional earns at Chula Vista Resort?

The proposed salary for Social Media Marketing position at Chula Vista Resort is Confidential.

Social Media/Content Marketing Manager responsibilities at Chula Vista Resort

According to the common industry standard, Social Media Marketing specialist is in charge for the following activities.

Required Social Media Marketing qualifications at Chula Vista Resort

To be disscussed with candidate