Social Media Marketing Management (80%)

• Develop and implement digital marketing strategies and calendars that meet business objectives and align with Chula Vista Resort’s brand standards

• Manage and monitor multiple social media channels including day-to-day posts and campaign management of Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.

• Coordinate the execution of social media strategies across all appropriate channels

• Manage and optimize paid social media campaigns

• Work with management team and other departments to develop social media marketing and communication plans for key areas of the resort

• Research social media trends and content effectiveness to stay up-to-date

• Create photo and video content promoting the resort and its amenities

• Produce blogs highlighting Chula Vista Resort’s brand utilizing SEO optimization

• Develop and maintain website content along with the Creative Manager

• Monitor Chula Vista Resort app and website content to ensure it stays up to date

• Ensure in-house marketing materials remain current and update as needed

Reputation Management (20%) – work together with GXM

• Respond to comments and reviews on TripAdvisor, Facebook, Yelp, Google, etc.

• Monitor and respond to guest messages within a timely manner

• Work with Guest Services Team on solutions

Qualifications:

• Bachelor’s Degree in marketing, communications, advertising, English or related field

• Strong written and oral communication skills

• Experience designing, implementing and managing social media marketing programs, measurement and analytics preferred

• Experience with and knowledge of effective social media marketing strategies

• Familiar with Adobe Suite including Photoshop and InDesign

• Experience with WordPress, preferred

• Photography and videography skills are a plus

Physical Requirements:

• Must be able to lift 20lbs.

Body Positions:

Sitting, standing for at least 8 hour shift or more.

Body Sense:

Have full use of eyes and ears, full power of speech.

Body Movements:

Walking, turning head and torso, bending arms, wrists, and fingers.

Benefits:

• Competitive pay
• Variety Health Benefits
• 401K plan
• Employee discounts and Incentives
• Employee of the Month/Year
• Friendly work environment
• Potential for Advancement

Chula Vista Resort is a full-service, year-round, waterpark and conference resort. Chula Vista features approximately 622 guest rooms and suites, over 200,000 Square Feet of flexible meeting and convention space, 7 restaurants, and a number of recreational amenities including an indoor and outdoor waterpark, 18-hole Golf Course, full service Spa, onsite Zipline Adventure Park, and kids activities center. Chula Vista Resort has been independently owned and operated for the past 50 years; the resort recently entered a franchise agreement with Wyndham Hotel Group as the newest member of the Trademark brand, and is their only waterpark resort. We are a stable, caring employer dedicated to providing success and the growth of our employees within the hospitality and tourism industry.

Job Type: Full-time