Influencer Marketing Specialist

Influencer Marketing Specialist at MANSCAPED, Inc

$ Confidential

Who We Are - MANSCAPED™ is a fast-growing consumer brand specializing in men’s personal care products. The category creator of male below-the-waist grooming and hygiene, MANSCAPED designs and distributes premium tools, formulations, and accessories that offer an elevated grooming routine. MANSCAPED operates as a truly global omni-channel company. The direct-to-consumer brand offers shopping experiences at manscaped.com, on select international Amazon marketplaces, and in-store at retail giants like Target and Best Buy. MANSCAPED ships to more than 30 countries worldwide, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, and Switzerland, with additional expansion on the horizon.

Who We`re Looking For - MANSCAPED™ is seeking a motivated Influencer Marketing Specialist to join our Marketing team. This role requires experience prospecting outreach targets, building external relationships, and ensuring influencer deliverables are achieved.

Responsibilities:

  • Research new influencer marketing opportunities on social media channels by using tools like Upfluence, ThoughtLeaders, and CreatorIQ
  • Effectively prospect targets on Instagram, YouTube, and Tik Tok identified by key demographic and audience segment criteria
  • Send high volume of outbound emails to establish first contact with influencers and/or agencies
  • Manage campaigns on “for trade” basis, as well as be comfortable negotiating with influencers/agency partners to maintain campaign spend to ROI on their roster
  • Onboard influencers with unique tracking process, and document accordingly
  • Build and maintain your own dedicated influencer marketing roster and book of business
  • Understand performance metrics and isolate what’s working
  • Assist in daily, weekly, monthly, quarterly, and annual reporting
  • Assist internal workflow and communication necessary to execute influencer
    marketing deliverables
  • Ensure influencer marketing roster curates value and drives high ROI
  • Engage in cross-divisional testing and support for Paid Media, Social and Content teams
  • Other duties as needed

Qualifications:

  • 2+ years of Influencer Marketing experience
  • Will also accept related Marketing experience in Paid Media, Media buying, Audio/Radio, or Sports Marketing, PR/Communications, or Social Media Marketing
  • Willingness to understand and report on business analytics
  • Comfortable writing and sending high volume outbound emails per day
  • Excels at researching and outreach techniques to secure relationships
  • Able to build quality partnerships based on “for trade” campaigns, or be able to negotiate campaign costs and deliverables
  • A team player, with a willingness to adapt and test new approaches to solving problems

Compensation:

  • $60,000 - $62,000

Keys to Success:

As a member of the Marketing team, success will be measured based on the below:

  • Doing Your Job: Setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them.
  • Doing Your Job, the Right Way: In our team we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework.
  • Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you





Published 2021-10-05

MANSCAPED, Inc looks for a Influencer Marketing Specialist in San Diego, CA 92131 location.

How much Influencer Marketing Jobs professional earns at MANSCAPED, Inc?

The proposed salary for Influencer Marketing Jobs position at MANSCAPED, Inc is Confidential.

Influencer Marketing Specialist responsibilities at MANSCAPED, Inc

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at MANSCAPED, Inc

To be disscussed with candidate