Director, Entertainment Marketing (Los Angeles, CA)

Director, Entertainment Marketing (Los Angeles, CA) at The Coca-Cola Company

$ Confidential

This role needs to be based in the Los Angeles, CA metro area, but it can be worked from a local home office or from an office with our local Bottler in L.A.

Director of Entertainment Marketing

  • This role will already have relationships with key contacts in the movie, music, agents, talent, gaming industry and be able to build partnerships with those leads to ensure that Coca-Cola is getting the first calls for key opportunities for our brands to engage

  • Focus of the role is to ensure that our Coca-Cola portfolio of brands are a part of epic cultural moments encompassing music, gaming, movies and events, as well as, amplifying key partnerships like Yeti, Mondelez, Hershey and Brown Forman

  • Scope of the role is to support a team of professionals in the entertainment space enabling marketing asset partnerships to enhance our brand equity at retail, in venue and at big events

  • This role will have a meaningful impact on our business as it will be responsible for inspiring our system leveraging our assets and partnerships, ensuring our brands are a part of epic cultural moments and enabling all partnerships to be a part of our plans at retail and key events

  • Asset universe inclusive of Blizzard/Overwatch League, talent, our influencer lineup, music/movie talent

  • Partnership universe includes Yeti, P&G, Hershey’s, Mondelez, Kellogg’s, Brown-Forman & Bacardi


Function Related Activities/Key Responsibilities:

  • Agency Management (music, movies, talent)

  • Intellectual Property Deployment at retail (Big Events)

  • Compelling In-Venue/Event Marketing

  • System Inspiration via Summits, BPSC, CCLT, Bottler Meetings

  • Experiential Activation at Big Events

  • Collaborate with brand to integrate assets into the sales and marketing calendar/plan supporting key brand platforms


Education Requirements:

  • Minimum Required: Bachelor’s degree

  • Preferred Level: MBA or other graduate degree


Related Work Experience:

  • 10 or more years of experience in the entertainment business (i.e. movies, music, cultural moments, talent management)

  • People Leadership – specifically experience in leading leaders and cross functional teams

  • Significant Brand, Consumer, Shopper Marketing Experience

  • Entertainment Marketing Experience for retail and in venue

  • Partnership Management experience


Functional Skills:

  • Industry connections

  • Gaming expertise

  • Food expertise (Chefs, Food Network)

  • Talent management

  • Multi-cultural marketing

Skills:

Cross-Functional Teams; Agency Management; Teamwork; Multicultural Marketing; Marketing; Leadership; Event Marketing


Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.





Published 2021-10-07

The Coca-Cola Company looks for a Director, Entertainment Marketing (Los Angeles, CA) in Irvine, CA 92614 location.

How much Influencer Marketing Jobs professional earns at The Coca-Cola Company?

The proposed salary for Influencer Marketing Jobs position at The Coca-Cola Company is Confidential.

Director, Entertainment Marketing (Los Angeles, CA) responsibilities at The Coca-Cola Company

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at The Coca-Cola Company

To be disscussed with candidate