Social Media Specialist

Social Media Specialist at McKee Foods

$ Confidential

Position Description

Best known for Little Debbie® snack cakes, America’s leading snack cake brand, Sunbelt Bakery® granola products, and Drake’s Cakes®, McKee Foods Corporation is seeking a Social Media Specialist to join our Marketing team. This is an exciting opportunity that will focus on defining and developing new processes and equipment while supporting Product Development. This is chance to work for a company that is committed to providing consumers with quality products at an excellent value. McKee Foods Corporation, a privately-held, family-owned bakery, has been in business since 1934. We have a long history of innovation and treating employees with respect, and a deeply held belief in the importance of doing business with integrity.


Monday - Friday, 8:00 a.m. to 5:00 p.m. (other days and hours as needed)

Pay Grade

Salaried grade 3, 5 or 7 depending on qualifications

The Social Media Specialist is responsible for the strategy, planning, creation, execution, and analysis required to represent our brands on social media. This includes platform selection. They assist in developing and implementing strategies that support Marketing goals and objectives through social marketing efforts, which include platforms such as Facebook, Instagram, Twitter and Pinterest as well as influencer collaborations for those channels. They will also oversee Influencers (selection and management). Responsibilities include, but are not limited to the following.

  • Work with manager to develop and continually optimize the digital marketing strategy
  • Develop and maintain social media marketing calendar and content development based on the brand team’s need
  • Work with qualitative/quantitative consumer research to draw actionable consumer centric insights and convert them into actionable business strategies
  • Build and maintain influencer relationships that are aligned with brand plans
  • Work with the brand team and agencies on the development, measurement and optimization of social marketing plans
  • Ensure campaigns are implemented, tracked correctly and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to target KPIs
  • Develop reports on, maintain, confirm and continually audit all social channels
  • Follow consumer privacy policies along with brand, regulatory and industry standards
  • Analyze engagement statistics and identifies areas to optimize performance of media mix

Required Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, Journalism, PR, Business Administration or related field or equivalent combination of education and experience (2 years of experience = 1 year of education)
  • 1+ years of professional experience in social media
  • Ability to build and maintain relationships with social media communities
  • Experience with the administration of marketing programs across multiple social channels
  • Experience with campaign measurement and analysis
  • Microsoft Office Suite experience

Preferred Qualifications

  • 3 years (level II) to 5 years (level III) of related social media experience
  • Adobe Creative Cloud experience
  • Content creation experience


  • Competitive pay scale
  • 401(k) with matching contributions
  • Health insurance, including prescription drug plan
  • Dental insurance
  • Vision care plan
  • Life insurance
  • Paid time off (for vacation, holidays, sick time, personal time, etc.)
  • Direct deposit payroll
  • Credit Union
  • Shift differential pay
  • Exercise and recreation facility
  • Profit-sharing program
  • Short Term and Long Term Disability Insurance (Premiums Paid by the Company)

Please upload your current resume to be fully considered for this position.

Published 1970-01-01

McKee Foods looks for a Social Media Specialist in Collegedale, TN 37315 location.

How much Social Media Intern Jobs professional earns at McKee Foods?

The proposed salary for Social Media Intern Jobs position at McKee Foods is Confidential.

Social Media Specialist responsibilities at McKee Foods

According to the common industry standard, Social Media Intern Jobs specialist is in charge for the following activities.

Required Social Media Intern Jobs qualifications at McKee Foods

To be disscussed with candidate