Administers day-to-day marketing operations for university unit or department. Participates in development of marketing and sales goals, objectives, plans and strategies. Assists in determining target markets.
Administers programs to promote awareness of department services and/or products within the university community and/or to the general public, such as direct mail, telemarketing, advertising, publicity, community relations, promotional activities, special events, websites, etc.
Develops, produces and distributes publications and other promotional materials for department marketing and public relations purposes. Collaborates with faculty, staff or clients on marketing, strategic issues and ways to position or portray progress, services, goods or services within university and/or to the general public through publications or other promotional materials. Coordinates appropriate use of university and/or department logos, emblems and indicia.
Researches and prepares budget proposals for marketing purposes, as assigned.
Administers marketing budget(s), as assigned.
Develops and implements market research instruments or utilizes standard market research instruments to collect information necessary to develop market strategies and/or market department goods and/or services. Plans and conducts comprehensive surveys to identify market needs and requirements, as appropriate.
Coordinates use of surveys and other market research instruments to collect appropriate information, as assigned.
Designs and produces marketing reports and/or proposals for department and/or university use. Makes recommendations based on research, trends, etc.
Administers department marketing calendar, as assigned. Monitors schedules, production and distribution arrangements and other details to ensure timely completion and quality control of marketing activities and publications.
Establishes and maintains contacts with internal and external marketing professionals and vendors such as artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.
Negotiates licenses and/or vendor contracts, as assigned.
Establishes and maintains appropriate network of professional contacts. Maintains currency with professional organizations and publications. Attends and participates in meetings, conferences, etc. Represents University and/or unit, as assigned or appropriate.
Provides leadership and guidance to staff, student workers, volunteers, outside consultants and/or other constituencies, as assigned.
Performs other related duties as assigned or requested. The university reserves the right to add or change duties at any time.
USC looks for a Marketing Specialist - Fixed Term in Fixed Term - Los Angeles, CA location.
The proposed salary for Social Media Marketing position at USC is Confidential.
According to the common industry standard, Social Media Marketing specialist is in charge for the following activities.
To be disscussed with candidate