Digital Marketing Specialist

Digital Marketing Specialist at Lumenad

$ Confidential

The Digital Marketing Specialist will own the execution and optimization of the Lumenad paid advertising strategy. This individual will have a background in the different paid ad platforms and the set-up, launch, and reporting processes of each. This role will also own the social media accounts and community engagement strategy for Lumenad.

The ideal team member is a go-getter. While they specialize in digital advertising, they are actively seeking to grow into a holistic marketing professional. They’re not afraid to ask for guidance but also look to actively push our team forward in areas in which they specialize. They thrive in a fast-paced environment and love crunching the numbers to understand how our team and go-to-market strategy can be better. This role reports to the Vice President of Marketing.


Missoula, MT or Remote, US


  • Own the creation, launch, and reporting of all Lumenad ad campaigns
  • Be the Lumenad marketing team’s expert on using the Lumenad software
  • Report on ad campaign performance and make recommendations on how to better use paid ads to reach team goals
  • Own the Lumenad social media accounts—creating a calendar of posts/content, engaging with our online communities, and using them to fuel activity and conversation around our brand and product
  • Support the Product Marketing Manager by providing insight on the Lumenad platform and how users interact and find value with our product
  • Work with the Marketing Designer to provide feedback on ad creative and optimize visuals for better campaign results
  • And other duties as needed to evolve this position

Skills and Requirements

  • 2+ years experience in the creation and execution of digital advertising campaigns across multiple platforms
  • Deep understanding of Google Analytics, social media ad platforms, DSPs, and Google Ads
  • Extensive knowledge of the Lumenad platform
  • Familiarity with general organic social media principles
  • Stellar reporting and number crunching skills


  • Highly organized and detail-oriented.
  • Quick learner with a passion for technology, software, and data.
  • Creative problem solver.
  • Regularly go above and beyond to exceed expectations and goals.
  • Innovative mindset with a passion for bringing forth new ideas and process improvements
  • High degree of personal accountability, diligence, and proactivity
  • Passion for digital advertising and technology
  • You have the ability to give and receive direction and constructive criticism
  • Alignment with LumenAd’s Core Values:
    • Be inclusive
    • Challenge yourself and others
    • Be radically transparent
    • Iterate to success, fast
    • Have an impact

About LumenAd

Founded in 2014, Lumenad is a software company whose technology enables marketers to be more agile, strategic and transparent with how they manage media spend. We call it Advertising Intelligence software; It uses a method validated by industry experts that streamlines ad data organization, standardization and insights. As a result, marketers can access and fully understand historical, current and future views of ad campaigns. With Advertising Intelligence, you can act on insights to more smartly manage media spend


Published 2021-05-20

Lumenad looks for a Digital Marketing Specialist in Missoula, MT 59802 location.

How much Social Media Marketing professional earns at Lumenad?

The proposed salary for Social Media Marketing position at Lumenad is Confidential.

Digital Marketing Specialist responsibilities at Lumenad

According to the common industry standard, Social Media Marketing specialist is in charge for the following activities.

Required Social Media Marketing qualifications at Lumenad

To be disscussed with candidate