The Digital Marketing Specialist will own the execution and optimization of the Lumenad paid advertising strategy. This individual will have a background in the different paid ad platforms and the set-up, launch, and reporting processes of each. This role will also own the social media accounts and community engagement strategy for Lumenad.

The ideal team member is a go-getter. While they specialize in digital advertising, they are actively seeking to grow into a holistic marketing professional. They’re not afraid to ask for guidance but also look to actively push our team forward in areas in which they specialize. They thrive in a fast-paced environment and love crunching the numbers to understand how our team and go-to-market strategy can be better. This role reports to the Vice President of Marketing.

Location

Missoula, MT or Remote, US

Responsibilities

• Own the creation, launch, and reporting of all Lumenad ad campaigns
• Be the Lumenad marketing team’s expert on using the Lumenad software
• Report on ad campaign performance and make recommendations on how to better use paid ads to reach team goals
• Own the Lumenad social media accounts—creating a calendar of posts/content, engaging with our online communities, and using them to fuel activity and conversation around our brand and product
• Support the Product Marketing Manager by providing insight on the Lumenad platform and how users interact and find value with our product
• Work with the Marketing Designer to provide feedback on ad creative and optimize visuals for better campaign results
• And other duties as needed to evolve this position

Skills and Requirements

• 2+ years experience in the creation and execution of digital advertising campaigns across multiple platforms
• Deep understanding of Google Analytics, social media ad platforms, DSPs, and Google Ads
• Extensive knowledge of the Lumenad platform
• Familiarity with general organic social media principles
• Stellar reporting and number crunching skills

Qualifications

• Highly organized and detail-oriented.
• Quick learner with a passion for technology, software, and data.
• Creative problem solver.
• Regularly go above and beyond to exceed expectations and goals.
• Innovative mindset with a passion for bringing forth new ideas and process improvements
• High degree of personal accountability, diligence, and proactivity
• Passion for digital advertising and technology
• You have the ability to give and receive direction and constructive criticism
• Alignment with LumenAd’s Core Values:
  • Be inclusive
  • Challenge yourself and others
  • Be radically transparent
  • Iterate to success, fast
  • Have an impact

About LumenAd

Founded in 2014, Lumenad is a software company whose technology enables marketers to be more agile, strategic and transparent with how they manage media spend. We call it Advertising Intelligence software; It uses a method validated by industry experts that streamlines ad data organization, standardization and insights. As a result, marketers can access and fully understand historical, current and future views of ad campaigns. With Advertising Intelligence, you can act on insights to more smartly manage media spend

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