Social Media Manager

Social Media Manager at Whole Foods Market

$ Confidential

As a Social Media Manager at Whole Foods Market, you will be responsible for day-to-day organic social channel operations. Reporting into the Principal, Social Media Marketer, you will collaborate closely with the Senior Social Media Manager and will play the important role of the team`s connection to our community. You will be a platform and community SME, owning calendar management, publishing, some aspects of community management and content creation, as well as analytics.


  • Daily management of channel operations using SMMS for publishing and community management
  • Keep organization`s content management system up to date with organic social content plans and released assets for publishing
  • Maintain the community management strategy and directly engage with consumers across social channels in a timely manner (CM responsibilities are shared with social Care team)
  • Provide input on social care messaging related to organic social initiatives, content, FAQs and any communications needs
  • Coordinate with social Care team to monitor and surface opportunities or trends in direct and indirect social conversation
  • Support content creation, working closely with the Senior Social Media Manager and Creative team
  • Collaborate with team to refine and evolve organic social measurement framework and learning agenda
  • Measure, analyze and report on all social media activity on a weekly, monthly and ad hoc basis
  • Internally merchandise reports containing performance results, trends over time and actionable insights, as well as the impact of optimizations
  • Stay on the cutting edge of industry trends, prominent cultural conversations, new features/platforms and best practices to strengthen optimization recommendations
  • Curate user-generated content and devise strategies for fostering brand advocacy to generate more social word-of-mouth and proof
  • Assist in managing and monitoring Team Member social advocacy
  • Develop and maintain an understanding of the Whole Food Market`s brand, product mix, supply base and retail operations


  • 2+ year relevant experience in social media at a retail corporation or agency
  • Bachelor`s degree or equivalent experience preferred
  • Contemporary understanding of social media channels, specifications best practices, including, but not limited to Instagram, Facebook, Twitter, Tiktok and Pinterest and objectives of driving engagement and brand advocacy
  • Experience using organic social as a brand communications channel, in contrast to a marketing or promotional channel, a plus
  • Ability to learn and master SMMS, intelligence and content management tools, like Khoros, Curalate and Opal. Proficiency in Opal is a plus.
  • First-hand community management experience
  • Innate curiosity with strong analytical and math skills
  • Capable and driven to quickly learn new things and continually expand skill set
  • Proactive problem-solving skills: ability to anticipate obstacles and quickly generate alternate solutions/ideas, changing course as needed
  • Excellent personal organization skills with extraordinary attention to detail
  • Competent in personal time management and self-managing deadlines
  • Thoughtful communicator with polished verbal and written skills
  • Exemplary work ethic and disciplined thinking are a must
  • Passionate about WFM brand and eager to bring it to life in social

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

Published 2021-05-27

Whole Foods Market looks for a Social Media Manager in Austin, TX 78703 location.

How much Social Media Marketing professional earns at Whole Foods Market?

The proposed salary for Social Media Marketing position at Whole Foods Market is Confidential.

Social Media Manager responsibilities at Whole Foods Market

According to the common industry standard, Social Media Marketing specialist is in charge for the following activities.

Required Social Media Marketing qualifications at Whole Foods Market

To be disscussed with candidate