Senior Marketing Analyst

Senior Marketing Analyst at Brink's Incorporated

$ Confidential

Posted Date: Nov 3, 2021
Employment Type: Full Time

The Brink’s name is a promise to respect the trust we’ve earned in over 150 years in business. Every employee honors that promise by offering the highest levels of service and support to our customers. We take pride in our work, and we share a passion about our future. Learn why so many people have made the choice to join our team – and stay here.

Job Title

Senior Marketing Analyst

Job Description

Brink’s Inc. is the world’s premier provider of secure logistics and security solutions in more than 122 countries across 5 continents. Utilizing decades of industry experience, we have designed convenient payment solutions that meet consumer’s everyday financial needs and advance business goals.

At Brink’s Money everything starts and ends with one mission:

To continually improve people’s lives and empower businesses through smart payment solutions.

We want to challenge the way people feel about banking. The Brink’s name has promised trust and security to its customers for over 160 years, and our products were built with those principles in mind. Everyone has a right to feel safe and secure about their finances – and we are here to make that happen.

The Challenge:

A successful Brink’s Money Senior Marketing Analyst is a digital acquisition champion, who is able to adopt an analytical, creative, and growth-oriented mindset to help us drive new marketing opportunities, develop channels, acquire new customers, prepare collateral, and audit budgets. This role supports the Brink’s Money Prepaid Mastercard, a flexible, convenient, and secure consumer payment product.

We are looking for a persistent, self-driven, and revenue-oriented individual with a passion for marketing management, creating engaging experiences, understanding & defining our customers’ journeys, and building new content that delivers real-world value.

Key Responsibilities:

  • Manage Brink’s Money’s primary vendor relationship, ensuring accountability and alignment on all marketing and expenditure decisions
  • Monitor budget distribution and performance of paid campaigns; track advertising costs and measure ROI of online and offline marketing initiatives to maximize spend
  • Report on overall marketing KPIs such as leads, conversion rates, and industry-specific metrics
  • Analyze sales funnels and customer intent; track email campaign metrics (delivery, open, click-through rates)
  • Create, edit, and approve marketing collateral, campaigns, and initiatives in support of the Brink’s Money Prepaid Mastercard
  • Conduct competitive research, analyze benchmarking data, and recommend optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
  • Work closely on-site with external partners and marketing teams to identify opportunities for new client acquisition

This is a tremendous opportunity to capitalize on a 160-year old iconic brand, an established customer base and a world-class product in the dynamic, fast-growing world of alternative banking.


  • At least 2-3 years’ experience as a Marketing Analyst or similar role
  • Demonstrate intellectual curiosity and a passion for translating data into actionable insights.
  • In-depth understanding of digital and physical acquisition channels
  • Experience with performing and auditing paid advertising and marketing campaigns
  • Extensive knowledge of Microsoft Office Suite, particularly analytical abilities in MS Excel
  • Familiarity with Adobe product suite
  • Bachelor’s degree in Marketing or relevant field
  • Up to 25% travel required to Austin, Texas

About Brink’s

Brink’s is the global leader in security and logistics services, trusted by banks, financial institutions and businesses in both public and private sectors. We deliver the currency of the world to businesses in our communities. We do it because we’re needed. We do it because we’re trusted and valued. We do it because it makes us proud. Brink’s Proud.

What’s Nex

Thank you for considering applying for a job at Brink’s U.S. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature.

Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink’s U.S. For more information about future career opportunities, join our talent network, Like our Facebook page or Follow us on Twitter.

Brink’s is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information or history or any other characteristic protected by law. Brink’s is also committed to providing a drug free workplace.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Published 2021-11-04

Brink's Incorporated looks for a Senior Marketing Analyst in Richmond, VA 23294 location.

How much Social Media Analyst Jobs professional earns at Brink's Incorporated?

The proposed salary for Social Media Analyst Jobs position at Brink's Incorporated is Confidential.

Senior Marketing Analyst responsibilities at Brink's Incorporated

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at Brink's Incorporated

To be disscussed with candidate