Ecommerce Marketing Analyst- Calvin Klein

Ecommerce Marketing Analyst- Calvin Klein at PVH

$ Confidential

Position Summary:

At Calvin Klein, we believe that experience is a critical differentiator – it creates value and long-lasting relationships. We also believe in a healthy balance of data-driven insight and creative innovation. Analytics plays a critical role in obtaining valuable insights and ensuring consumer needs are clearly identified, communicated, and fully understood.

Calvin Klein – North America is looking for a top-notch E-commerce Marketing Analyst to join our E-commerce & Digital Analytics team. The right candidate for this position will possess a balance of quantitative reporting and analytical skills alongside a big-picture strategic curiosity. This position will assist a Marketing Analytics Manager in providing fact-based recommendations, guidance, and reporting in the areas of - Marketing Channel Performance (Paid, Organic, + Brand Outbound), campaign measurement, incrementality testing, audience segmentation, and attribution and media mix modeling.

Primary Responsibilities/Accountabilities Of The Job:

  • Assist in the development of digital marketing KPIs and measurement capabilities, and report on the effectiveness and efficiency of media programs.

  • Perform regular campaign analysis, generate insights and assist in recommendations for future campaigns

  • Design and maintain performance dashboards as well as standard reporting - daily, weekly, monthly, seasonal, and annual – for all marketing activities (Digital Marketing, Email, Social Media, Organic Channels, and Offline Media) to enable stakeholders to access key learnings.

  • Partner with channel owners and management to run analyses and incrementality tests to help identify opportunities across audiences, channels, creative, and more.

  • Leverage data from site experience tracking tools (i.e. Adobe Analytics) to collect, analyze, and report on customer journeys and interactions, as well as purchase behavior by digital marketing channels.

  • Support the evolution and adoption of Multi-Touch Attribution and Media Mix Modeling, and ensure best-practices are being leveraged for campaign tracking.

  • Efficiently generate insights by processing information across multiple data platforms.

  • Execute day-to-day analytic requests.

Qualifications & Experience:

  • 1-2 years in Analytics or Digital Marketing (retail environment preferred), or relevant school/internship experience.

  • Desire to learn about and participate in eCommerce analysis

  • Collaborative personality with the ability to also work independently

  • Excellent analytical and prioritization skills are required

  • Familiarity with web analytics tools (Adobe Analytics, Google Analytics, etc.) a plus -

  • Advance knowledge of Microsoft Office, with emphasis on Excel

  • Solid understanding of the major marketing channels including email, SEO, SEM and affiliates

  • Experience with database analysis and languages, such as SQL a plus

  • Experience with BI Platforms, such as MicroStrategy, Tableau, Power BI a plus

  • Excellent communication skills; ability to communicate effectively with other areas of the company, and external vendors.

Knowledge/Skills Required:

  • A passion for everything digital, with an active interest and understanding of online advertising industry trends.

  • Innovative thinker, team player, results driven wanting to make impact.

  • Flexible to deadline demands, ability to multi-task in a fast paced environment.

  • A drive to be successful and perform well in all aspects of strategic work in an entrepreneurial environment

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

Published 2021-10-26

PVH looks for a Ecommerce Marketing Analyst- Calvin Klein in Calvin Klein - New York, NY location.

How much Social Media Analyst Jobs professional earns at PVH?

The proposed salary for Social Media Analyst Jobs position at PVH is Confidential.

Ecommerce Marketing Analyst- Calvin Klein responsibilities at PVH

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at PVH

To be disscussed with candidate