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Scope of Position
The Communications and Marketing Department is responsible for the overall image management and communications and marketing activities on behalf of the entire Wexner Medical Center. The senior marketing consultant position has responsibility for supporting the strategic goals of various service lines through communications and marketing initiatives.
Collaborating with Medical Center leadership and Communications and Marketing Department, the senior marketing consultant develops and implements communications and marketing programs to support strategic and financial goals and objectives of various service lines. The position provides strategic communications and marketing leadership, vision and direction across all three mission areas and strategic business goals. From research to planning and execution, this position establishes short and long-term goals and priorities to help the organization achieve its goals. Responsible for monitoring and implementation of marketing and strategic communications plans and tactics, overall project management, building and maintaining relationships and providing creative solutions to marketing challenges.
Duties and Responsibilities
35% STRATEGIC COMMUNICATIONS & MARKETING PLANNING
- Advises leadership on outreach strategies and evaluates opportunities to make value-based recommendations.
- Formulates yearly and long-range plans to generate awareness and increase local market share of the transplant program service line.
- Develops and implements strategies to enhance local and regional reputation of selected service lines through promotion of clinical, teaching and research initiatives.
- Investigates and provides information on industry trends relative to communications and marketing strategies.
- Serves on committees, provides data and information on communications and marketing trends.
- Coordinates necessary surveys, focus groups and data collection working with internal staff and vendors.
30% PROGRAM / EVENT & RELATIONSHIP MANAGEMENT
30% DIGITAL MARKETING MANAGEMENT
5% FINANCIAL MANAGEMENT
- Prepares budget and manages expenses.
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
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