Marketing Analyst

Marketing Analyst at

$ Confidential

General Summary

The marketing lead is responsible for the project management and implementation of tactical marketing initiatives for Accrualify. The ideal candidate will be self-motivated with excellent cross-cultural communication skills, as well as excellent writing and copy-editing abilities. Affiliation with Salesforce.com and marketing automation tools is required. As this position relies heavily on working with a remote team, time flexibility is important to meet during normal work hours and alternative hours as needed. The Marketing lead is expected to establish Accrualify’s marketing direction and lead all internal and external marketing initiatives. This position will be responsible for marketing materials, product marketing brochures, upsell efforts, social media, blog posts, email campaigns, and all aspects of the company’s marketing and media efforts including creation of unique graphically appealing marketing material and collateral. This position requires a strong creative background with a Bachelors degree in marketing or related field from a nationally accredited educational institution or commensurate industry experience. In an environment of reduced supervision, the Marketing Lead will exercise independent discretion and judgment in developing and managing the organizations branding, marketing, communication and social media efforts. This position will be a strong contributor for our website and all outward facing materials.

Knowledge/Skills 
1. Strong creative skills within a corporate environment . 
2. Effective written and verbal communication skills are necessary to present relevant information to management.
3. Strong personal computer skills (Adobe,Excel, Word and PowerPoint).
4. Strong interpersonal and partnering skills to develop working relationships with partners across operating business and support functions.
6. Demonstrated ability to drive change and improve processes.
7. Self motivator and ambition is highly desirable.
8. Knowledge of HTML, CSS, Wordpress, Webflow, Salesforce, Canva – required
9. Strong project management to establish and execute on timelines and cross departmental involvement.

Essential Functions and Duties:

  • • Maintain and expand on the Company’s corporate brand
  • • Strong contributor for the Company’s website and creative content and design.
  • • Create a marketing campaign including social, email, mail, etc.
  • • Continuously update company collateral
  • • Assist with special projects as needed
  • • Work on assisting the structure of the Company’s intranet and internal documentation as needed
  • • Use and develop communication skills to communicate project findings, conclusions and recommendations with your peers and clients
  • • Participate in new business development as needed in partnership with other team members.
  • • Creation of templates and all other materials both internal and external
  • • Assist in establishment of creative design for all aspects
  • • Maintain content on all external communications such as website, email campaign etc.
  • • Participate in all sales strategy and marketing strategy
  • • Track and communicate the effectiveness of past and future marketing initiatives including KPIs that will clearly show to upper management the effectiveness of marketing channels. Helping decide where management should allocate marketing budget.
  • • Track the effectiveness of content to support marketing communications objectives.
  • • Actively build and maintain a media database in support of upcoming PR initiatives and engage in media outreach with relevant content
  • • Provide copywriting/editing as needed for marketing collateral, digital advertising, social media, speaking abstracts, and PR
  • • Launch campaigns via Salesforce and Autopilot in support of lead generation and upsell for sales and customer success.
  • • Provide ad-hoc Salesforce.com support as needed
  • • Develop and sustain strong working relationships with internal personnel across all functions of the organization, cross-culturally
  • • Participate in weekly meetings: prepare agendas and minutes as needed (specifically as they relate to marketing)
  • • Self-Starter that is resourceful, creative, and capable of handling multiple project at one time and establishing and meeting deadlines.
  • • Ability to work independently in a fast-paced, deadline-driven environment while efficiently and effectively managing competing priorities
  • • Plans, prioritizes, and organizes work effectively to produce measurable results.
  • • Consistently provides updates and results of all marketing initiatives/Projects on a consistent bases (at least weekly) and provides feedback on the most effective projects.
  • • Effectively manage adwords and click through spend and optimization based on key words.
  • • Manage overall marketing annual budget allocated with clear reporting on real time spend and effectiveness of ROI on different projects.
  • • Manage all ERP partner listings and manage all aspects of external marketing events including tradeshows, marketplaces, events, etc.
Qualifications 
• Bachelors degree in graphic design, marketing or equivalent work experience. 
• 5 + years of professional experience with progressive duties.
• Awareness of business trends (exposure to high tech, bio-tech, etc) 
• Strong creative and organizational skills 
• Strong interpersonal and team working skills 
• Good communication skills (written and verbal) 
• Ability to learn quickly and resourcefully 
• High degree of motivation, flexibility and creativity (must be hungry for growth) 
• Genuine desire to work hard and progress rapidly in the startup/ software/ service profession
  • Strong project management skills – ability to clearly define projects, deadlines, and communicate those deadlines.
  • Positive attitude and strong willingness to learn from mentors and peers





Published 2021-10-29

looks for a Marketing Analyst in San Mateo, CA 94401 location.

How much Social Media Analyst Jobs professional earns at ?

The proposed salary for Social Media Analyst Jobs position at is Confidential.

Marketing Analyst responsibilities at

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at

To be disscussed with candidate