The Ohio State University Wexner Medical Center’s Digital Strategy team, a collaboration between the Marketing & Strategic Communications and Information Technology departments, is responsible for the OSU Wexner Medical Center’s (OSUWMC) web/mobile properties, which include the main OSUWMC public site, the Intranet (OneSource), the College of Medicine’s site, and dozens of other department or center web, mobile, email and social presences.
The Digital Marketing Consultant is responsible for setting the vision and strategy to build and implement the organization’s digital marketing program in support of The Ohio State University Wexner Medical Center’s online business. This role is instrumental in helping drive the business forward by turning data into insights to increase acquisition, awareness, engagement across all digital channels – including the Wexner Medical Center’s web/mobile sites, email, search engine marketing and display advertising – for all key audiences including but not limited to current and future patients, referring physicians, research collaborators and donors.
The Digital Marketing Consultant proactively identifies current and future digital marketing needs, leading the organization toward a more effective use of resources to acquire, convert and engage constituents. They are responsible for driving digital marketing strategies and tactics data to create value-added, actionable, and strategic insights.
He/she oversees digital marketing projects working with the Marketing, User Experience, Social, Content and CRM staff to successfully implement, measure and optimize. Tactics include but are not limited to SEO, SEM, display ads (including social) and email. This position works with the CRM and digital analysts to track, report and implement optimization techniques to increase ROI and downstream revenue from digital marketing initiatives.
The Ohio State University Wexner Medical Center looks for a Digital Marketing Consultant in Columbus, OH 43202 location.
The proposed salary for Social Media Consultant Jobs position at The Ohio State University Wexner Medical Center is Confidential.
According to the common industry standard, Social Media Consultant Jobs specialist is in charge for the following activities.
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