Marketing Analyst

Marketing Analyst at Enterprise Bank & Trust

$ Confidential

The Marketing Analyst will measure the performance of marketing activities aimed at driving awareness, brand equity and lead generation for EB&T across multiple business lines leading to increased revenue generation. This role is tactically focused on assuring the uniformity and quality of data records used within the marketing automation platform (MAP), Salesforce automation (SFA) system and other marketing technology. The position will also enhance the lead flow process by optimizing lead scoring and lead nurture workflows.

Essential Duties and Responsibilities:

  • Actively manage and produce reports that monitor performance of marketing programs and campaigns to analyze success and develop/recommend strategic improvements to key stakeholders.
  • Work cross functionally with IT, product, and sales partners to ensure the uniformity and quality of data records used within the marketing automation platform (MAP) and Salesforce automation (SFA) system.
  • Regularly review and enhance lead scoring methodology (including automations) and criteria to optimize performance of lead flow process, technology, and prescriptive use of CRM
  • Maintain and enhance our persona and segmentation capabilities to support marketing needs in terms of targeting and segmentation.
  • Provide visibility and analysis of targeted audiences to help campaign planning and execution.
  • Regularly execute search queries (including list building) and analysis for key business stakeholders.
  • Maintain and document technical processes, procedures, programs and workflows
  • Gather information, data, and report on competitors` products, services, marketing, and operating techniques.
  • Keep a market intelligence database, records, and files on research projects

Qualifications:

  • Familiarity with marketing automation software and/or SFA systems
  • Strong data evaluation skills – with the ability to extract and interpret data from various sources and transform it into insights and recommendations
  • Familiarity with common data science methodologies
  • Proficiency in project management methodologies

Education and/or Experience:

  • At least 3 years’ experience as an analyst
  • Bachelor’s degree required. Concentration in statistics or information systems preferred.
  • Previous experience working with a marketing team preferred

Computer and Software Skills:

  • Google Suite and Microsoft office
  • Experience with Salesforce.com CRM system
  • Familiarity with web and social media analytics

Certificates, Licenses and Registrations:

  • Google analytics and Google Adwords certifications a plus

Equal Opportunity Statement

Enterprise Bank & Trust is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at Enterprise Bank & Trust please contact Human Resources at [email protected] .

Enterprise Bank & Trust is committed to managing our business and community relationships in ways that positively impact our associates, clients, and the diverse communities where we work and live. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. All employment offers are contingent upon the applicant successfully completing both drug and background check screenings. If you would like more information about your EEO rights as an applicant under the law, please download the Equal Employment Opportunity is the Law poster HERE .





Published 2021-10-20

Enterprise Bank & Trust looks for a Marketing Analyst in Creve Coeur, MO location.

How much Social Media Analyst Jobs professional earns at Enterprise Bank & Trust?

The proposed salary for Social Media Analyst Jobs position at Enterprise Bank & Trust is Confidential.

Marketing Analyst responsibilities at Enterprise Bank & Trust

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at Enterprise Bank & Trust

To be disscussed with candidate