Director of Consumer PR & Influencer Strategy

Director of Consumer PR & Influencer Strategy

$ Confidential

This position will work autonomously to integrate, invigorate and inspire a team of PR, Social Media and Influencer Marketing agencies and teammates to oversee the Company’s Consumer PR and Influencer Marketing efforts. This individual will lead the design and implementation of Consumer PR/Social/Influencer and overall Talent strategies to boost cultural engagement and cultivate brand love, while managing relationships with external agency teams who support the Company in these areas. They will demonstrate deep knowledge of trends in each vertical and be able to “connect the dots” across channels, customers, partners and programs to identify interdependencies and long-term growth opportunities.

The ideal candidate will be an innovative, enthusiastic, magnetic individual who is as much a learner as they are a leader. With a minimum of 7+ years of combined experience in the Consumer PR, Social and Influencer Marketing functions, this leader will have a proven track record of galvanizing diverse subject matter experts, finding culture-shifting customer-connection opportunities, troubleshooting quickly and effectively through roadblocks, and focusing on the big picture while balancing daily challenges and opportunities. This person should have a comfort with implementing process, overseeing a multi-million-dollar budget and be familiar with talent contracts. The candidate should have comfort and experience working with consumer media and be able to collaborate with others across the organization to identify and secure local and national media coverage for the company and its brands. Finally, the ideal candidate will be a self-starter, a big thinker and a compelling storyteller who is energetic in spirit, poised in delivery and positive under pressure.

Key Responsibilities:

  • Develop an integrated PR, Social and Influencer strategy to align with our annual objectives, strengthen the brand, drive our business and maximize cultural impact.
  • Serve as the client relationship manager - working closely with key marketing partners and other company functions (Legal, IR, Corporate Communications, etc.) to develop and execute campaign strategy and support the company’s overall objectives.
  • Collect and report campaign results to working team and the Executive Leadership Team
  • Oversee external agency teams for both the Consumer PR and Influencer Marketing channels, all budget and financial forecasting activities and all contracts with external vendors and talent partners.
  • Develop a construct for continuous improvement and constant innovation across the social/influencer and PR teams.
  • Understand how Social and Influencer Marketing affects traditional PR and multi-faceted campaigns.
  • With our agency, identify key social media influencers for each campaign to drive success. Research and provide talent suggestions from high-profile actors to digital influencers and other experts to support client marketing objectives.
  • Cultivate, maintain and activate relationships with mainstream consumer media that can influence the coverage of our various programs and campaigns.





Published 2021-06-20

DICK'S Sporting Goods looks for a Director of Consumer PR & Influencer Strategy in Coraopolis, PA 15108 location.

How much Influencer Marketing Jobs professional earns at DICK'S Sporting Goods?

The proposed salary for Influencer Marketing Jobs position at DICK'S Sporting Goods is Confidential.

Director of Consumer PR & Influencer Strategy responsibilities at DICK'S Sporting Goods

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at DICK'S Sporting Goods

To be disscussed with candidate

Published 2021-06-20

DICK'S Sporting Goods looks for a Director of Consumer PR & Influencer Strategy in Coraopolis, PA 15108 location.

How much Influencer Marketing Jobs professional earns at DICK'S Sporting Goods?

The proposed salary for Influencer Marketing Jobs position at DICK'S Sporting Goods is Confidential.

Director of Consumer PR & Influencer Strategy responsibilities at DICK'S Sporting Goods

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at DICK'S Sporting Goods

To be disscussed with candidate