Director of Marketing and Communications

Director of Marketing and Communications at

$ Confidential

Job Posting Title:
Director of Marketing and Communications


Hiring Department:
Lady Bird Johnson Wildflower Center


Position Open To:
All Applicants


Weekly Scheduled Hours:


FLSA Status:


Earliest Start Date:
Dec 10, 2021


Position Duration:
Expected to Continue




Job Description:
To lead marketing and communications efforts in support of the revenue and outreach goals of the Lady Bird Johnson Wildflower Center.


Job Details:
General Notes

The University of Texas at Austin Lady Bird Johnson Wildflower Center is committed to inspiring the conservation of native plants through its public botanic garden and its education, research and outreach programs. Founded by Lady Bird Johnson in 1982, the Wildflower Center is the state botanic garden, a community gem, and a national leader in the field of native plant education, sustainable landscapes, land restoration and research. It is home to the largest living collection of Texas native plants in the state, welcomes 200,000 visitors annually, has 14,000 members and reaches more than 2 million people through its website. The Center is focused on improving landscapes, promoting biodiversity, and connecting people with our environment.

The Wildflower Center seeks a Director of Marketing and Communications to provide strategic direction and leadership that will increase attendance, fundraising, community awareness, and participation in the Center’s events, exhibitions and educational programs. The director champions the Wildflower Center brand and leads all efforts related to advertising, media relations, digital and print publications, social media, onsite marketing, and email. The director supervises communications staff and collaborates daily with the executive team to support the Center’s strategic directions. We are seeking an individual who is passionate about the natural world and is excited to share the Wildflower Center’s story.

The Wildflower Center promotes a culture of inclusion and believes that the “environment is where we all meet,” as Lady Bird Johnson once wisely said. We are a community of people that care for each other, our land and our broader community.


Lead all aspects of the Center’s marketing and communications efforts including advertising and media outreach targeted at increasing the number of guests and revenue from admissions, exhibitions and events.

Manage digital and print publications, including the website and Wildflower magazine.

Work with the Center’s executive team to develop strategic programs in support of the Center’s mission, revenue and DEIA goals.

Provide guidance, copy writing and creative leadership for fundraising and membership campaigns in collaboration with development department staff.

Work with Executive Director to develop various communications, including donor, advisor and crisis communications.

Develop and manage departmental budgets.

Required Qualifications

Advanced degree in marketing, communications, public relations or a related field. Equivalent experience may be substituted.

Minimum five years of marketing and communications leadership experience including campaign development and management, managing complex projects, collaborating with leaders to develop strategy, and team management.

Excellent writing and editing skills

Commitment to the environment and equity

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Experience as a compassionate and skilled manager

Experience with brand management and strategic planning

Marketing experience with a not-for-profit and/or cultural institution

Experience working with development staff to create compelling fundraising campaigns

Capacity to prioritize communications opportunities

Talent and propensity for creative, innovative thinking

Salary Range

$75,000 + depending on qualifications

Working Conditions

May work around standard office conditions

Repetitive use of a keyboard at a workstation

Prolonged screen time

Use of manual dexterity

Ability to work outside in all sorts of weather as most events take place in a garden setting

Work Shift

M - F, 8am – 5pm

Occasional weekends and evenings for mission-related events.

Required Materials


3 work references with their contact information; at least one reference should be from a supervisor

Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.


Employment Eligibility:
Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.


Retirement Plan Eligibility:
The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.


Background Checks:
A criminal history background check will be required for finalist(s) under consideration for this position.


Equal Opportunity Employer:
The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.


Pay Transparency:
The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.


Employment Eligibility Verification:
If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.


The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197.

Published 1970-01-01

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