Marketing Analyst, Mtn Dew

Marketing Analyst, Mtn Dew at PepsiCo

$ Confidential

Auto req ID: 257323BR

Job Description

MTN DEW® is seeking a dynamic, highly collaborative, and creative marketer with a passion for marketing communication. The ideal candidate will have experience in some aspect of communications (advertising, creative development, PR, or media planning) and passion, along with experience in Gaming and/or Esports.

She/he must be a consumer-centric marketer who has strong executional skills, can effectively collaborate with and manage cross functional and agency partners, and thrives within a fast-paced environment.

This role is on the MTN DEW® Marketing Communications team and is focused on building brand equity, product awareness, and consumer demand for the MTN DEW® portfolio. As part of this team, the role is responsible for assisting in the development and execution of brand marketing campaigns focused on the gaming consumer. Success in this role is measured by increased sales, improved brand equity and increased awareness among gamers.

Mtn Dew is the No. 1 flavored carbonated soft drink in the U.S., generating over $4B in estimated annual retail sales. Mtn Dew has a long legacy in gaming, including Mtn Dew Game Fuel, our beverage developed for gamers. Game Fuel launched GameFuel.com, PepsiCo’s first beverage only DTC site in 2020.

For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter or Instagram @mountaindew and @gamefuel

Responsibilities:

  • Collaborate with the commercial and strategy/innovation brand team on key retail programs including leading the following communications workstreams: build the consumer journey, develop the key visual, liaise with external endemic partners, and manage campaign social media plans

  • Lead always-on social media efforts including managing the production of branded content and oversight and approval of content posts

  • Support partnerships with Esports leagues, Teams, Game IP’s and Influencers by managing partnership contract deliverables (including content approval, asset delivery, premium development and product delivery process)

  • Manage GameFuel.com communications daily with external agency, including CRM, Promotions calendar, Website messaging.

  • Develop relationships with internal cross-functional teams that can provide support and expertise in specific areas, including data/analytics, media, PR, gaming, legal, consumer relations, Ecomm, etc.

  • Manage the brand team’s budget including orchestrating the budget planning process, managing vendor set-up process, and processing payments

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Qualifications/Requirements

  • Bachelor’s Degree Required; MBA preferred
  • Minimum of 3 years prior marketing experience in relevant fields (brand and/or agency)
  • Demonstrate work experience and expertise in gaming marketing
  • Deep passion for gaming (Game IP’s, Influencers, Leagues, etc.) and developing ideas that drive connection with gaming consumers
  • Proven ability to effectively collaborate, communicate, and influence internal and external teams
  • This position is limited to persons with indefinite right to work in the United States
Preferred skills:
  • Strong oral and written communication skills, critical thinking, and analytic skills
  • Interest and preferred working experience within the Action Sports space
  • Strong interest in video games/esports entertainment – Gamers are welcome and highly encouraged!
  • Effective project management & project leadership skills
  • Results-oriented with the ability to complete projects in a timely manner
  • Ability to interact professionally with colleagues of various levels in the organization
  • Curious, proactive and thrives in a change environment
  • Ability to work independently
  • Skilled in in Excel, Proficient in PowerPoint with the ability to quickly learn various applications
  • COVID-19 vaccination is a condition of employment for this role, effective December 31, 2021. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.

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Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you`d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement





Published 2021-12-15

PepsiCo looks for a Marketing Analyst, Mtn Dew in White Plains, NY 10604 location.

How much Social Media Analyst Jobs professional earns at PepsiCo?

The proposed salary for Social Media Analyst Jobs position at PepsiCo is Confidential.

Marketing Analyst, Mtn Dew responsibilities at PepsiCo

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at PepsiCo

To be disscussed with candidate