Assistant Brand Manager, Influencer Marketing

Assistant Brand Manager, Influencer Marketing at coty

$ Confidential

Core Description:
The Assistant Manager of US Influencer Marketing is responsible for managing the development and execution of press and influencer strategies for Sally Hansen & our Mass Fragrance division to maximize print and online coverage, garner positive influencer, trade and consumer engagement and support brand business and sales goals.

This position will serve as the key contact for brand PR activity, manage agencies and act as the internal liaison with local marketing, social media and content teams. The Assistant Manager of US Influencer Marketing should be adept at prioritizing and managing multiple brands and tasks in a fast-paced environment and possess excellent contacts and industry relationships. The position calls for an enthusiastic, creative thinker who collaborates well with team members and can maximize results though cross-platform and cross-channel campaign planning.

The Assistant Manager of US Influencer Marketing should be tapped in culturally and possess experience in creating influencer / PR plans and strategy, producing special events, excellent writing and story-development skills, the ability to effectively communicate results and have a genuine passion for building brands. Experience inspiring and working with teams is essential.

Key Responsibilities:

Create IM/PR plans and platforms to support Sally Hansen & our Mass Fragrance Division .
Adapt Global PR plans for US initiatives
Ensure that journalists and influencers receive timely and usable assets and content to secure significant press behind color, hair and fragrance brands across all media
Oversee team (agency partners) to create PR toolkits and other assets for locally executed events
Ensure excellence in end-to-end planning, execution and measurement of efforts
Cultivate and manage key industry and influencer relationships


Work with the digital teams to create a digital buzz strategy for all launches and to support ongoing brand storytelling
Initiate inventive ways to use new media and successful social channel strategies and events that align clearly to brand DNA and objectives
Collaborate with Digital and Brand Marketing to maximize brand and event digital chatter
Create local 360 PR plans and liase with all teams to coordinate execution

Oversee creation of written press releases, bios, Q&As, media alerts, beauty alerts and service these materials to the appropriate outlets
Oversee creation of unique digital press kits, e-mailable presentations that speak to the brand, give proper information to the media and act as impactful tools for today’s tech-savvy journalist


Direct high-profile local PR events to introduce new products, brand ambassadors and campaigns to key media, influencers and consumers
Direct US brand ambassador personal appearances and other activities, such as in store events, national broadcast appearances and interview sessions for US media


Forecast, manage and reconcile brand budgets, planning and prioritizing appropriate activations for earned and amplified media

Application Pre-Requisites:
4-year Undergraduate Degree in Communications or Related Field
3-5 years of Public Relations and/or related experience
Beauty experience very strongly preferred

Published 2021-11-22

coty looks for a Assistant Brand Manager, Influencer Marketing in New York, NY 10118 location.

How much Social Media Assistant Jobs professional earns at coty?

The proposed salary for Social Media Assistant Jobs position at coty is Confidential.

Assistant Brand Manager, Influencer Marketing responsibilities at coty

According to the common industry standard, Social Media Assistant Jobs specialist is in charge for the following activities.

Required Social Media Assistant Jobs qualifications at coty

To be disscussed with candidate