Why us?

Sage Hospitality Group is looking for a Corporate Director of Social Media to join our team.

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

Job Overview

The Corporate Director of Social Media serves as the day-to-day support and social media expert for Sage Hotel Management’s full portfolio of hotels. Oversees and coaches hotel social media champions and social media agencies on channels including Facebook, Instagram and Twitter and others as the need arises. The ideal candidate is a strong writer and content creator who can adapt to different brand voices and demonstrates enthusiasm and passion for all facets of marketing. Works with hotels to create branded and unique identities with forward-looking positioning, supported with online and offline content and initiatives that develop the hotel’s identity.

Responsibilities

• Act as a central hub overseeing and supporting social media planning and activities of all hotel properties, ensuring brand integrity (voice, tone, personality, etc.), asset quality and effectiveness of content strategy

• Work with all hotel properties and hired Social Media agencies (where applicable) to develop and execute social media strategies that drive awareness, positively portray property and support business objectives

• Train and develop property level associates who execute social media to educate them in all levels of social media management and execution on behalf of a business

• Counsels all property teams on social media best practices and KPIs

• Monitor all property social media efforts to ensure quality and adherence with best practices

• Creation and upkeep of relevant SOPs and training materials

• Manage crisis communications efforts for all properties as needed in the event of emergency or other crisis issue; work with corporate PR support as needed

• Provides tools and resources to properties to streamline their social media management such as Sprout Social, content calendar templates, etc.

• Work with properties on audits of their social media content and profile information on a regular basis

• Work with properties as needed to refine social media tone of voice, content priorities direction to ensure alignment with brand identity, messaging, etc.

• Ensure that all social media sweepstakes and promotions are legally compliant

• Provide guidance and training on paid promotions or organic posts/owned content on social media

• Administration of associate access to all social media accounts and platforms

• Maintenance of database of all social media account passwords and access information

• Monitor for duplicate accounts and pages for Sage properties and work to have those removed as necessary

• Administration of all third-party social media platforms including Sprout Social (in collaboration with SRC)

• Administration of Facebook ad accounts for all properties to support their boosted post and fan acquisition strategies

• Maintain brand presence and integrity across all online review properties (e.g., Yelp, Google, TripAdvisor, etc.) and listing sites

• Troubleshooting of any connection issues or other challenges with social media platforms on behalf of property teams

• Oversee all reporting of social media efforts; use reporting to drive improved content, social media initiatives and decisions

• Ensure consistency of storytelling and brand messaging across all social channels, as well as consistency of tagging and tracking across all organic social content and outbound links

• Recommend changes and new reporting based in changes in technology and other areas of change to ensure reports are always relevant and delivering useful insights

• For properties with outsourced social media management:

• Attend regular check in calls for properties with outsourced social media agencies

• Manage all agency relationships from a corporate level to ensure alignment with Sage’s goals and expectations

• Direct RFP process from start to finish for properties hiring/changing social media vendors; review and approve of all agency agreements

• Work with VP of Marketing to benchmark, measure, track and analyze the performance of property social channels, content and campaigns/digital marketing initiatives. Use this reporting to drive improved content, social media initiatives and decisions. Ensure insights and learnings lead to measurable actions.

• Stay up to date with the latest trends and best practices in social media, online marketing and measurement. Communicate trends to hotel teams and optimize strategy to incorporate those trends.

• Work with marketing team to advise and collaborate on influencer strategies

Qualifications

Education/Formal Training

A four-year college degree or equivalent education/experience.

Experience

5+ years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills

• Excellent comprehension and literacy required to read letters, help prepare contracts and proposals

• Ability to negotiate effectively

• Excellent attention to detail and multi-tasking skills

• Professional appearance and manner

• Computer literacy, specifically MS Word for Windows

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Communication at all levels; multi-tasking; time management.

• Occasional standing.

• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment, some travel may be required

Benefits

• Unlimited paid time off

• Medical, dental, & vision insurance

• Matching 401K

• Tuition Reimbursement

• Health savings and flexible spending accounts

• Employee Assistance Program

• Great discounts on Hotels, Restaurants, and much more.

• Free RTD Eco pass

• On-site gym

• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

ID: 2021-8751

Position Type: Regular Full-Time

Property : Sage Hospitality Group

Outlet: Hotel

Category: Sales & Marketing

Min: USD $70,000.00/Yr.

Max: USD $90,000.00/Yr.

Address : 1575 Welton St

City : Denver

State : Colorado

EOE Protected Veterans/Disability