Marketing Analyst

Marketing Analyst at The National WWII Museum

$ Confidential

The National WWII Museum is seeking a part data-geek/part strategist with an analytical curiosity and love of math to help strengthen the Museum’s marketing efforts through research, analysis, and data-driven insights and recommendations.

Under the supervision of the Associate Vice President of Marketing, the Marketing Analyst will oversee audience research efforts, measure multi-channel marketing campaign performance, develop analytics reports, analyze benchmark data, and fulfill other data-driven requests to improve marketing campaign strategies and ensure the Museum meets its objectives through paid, owned, and earned media.


Responsibilities:

  • Track, report, and analyze the performance of all marketing activities, including the Museum’s primary advertising campaign to drive visitation (in collaboration with agency partners) as well as in-house-managed specialized campaigns to promote educational programs, events, fundraising initiatives, specialty and tribute products, retail, group sales, private rentals, educational travel, entertainment, and other Museum activities.
  • Closely monitor Museum visitation data and key metrics for other programs to identify actionable trends and recommendations.
  • Develop and present reports on the performance of the Museum’s various multi-channel marketing campaigns in order to measure, analyze, and improve campaign strategy and tactics, with the ultimate goal to ensure the Museum meets its objectives.
  • Collaborate with the Associate Vice President of Marketing to oversee the Museum’s visitor/audience research studies.
  • Analyze the behavior of the Museum’s web and social media audiences to provide insights and recommendations to optimize the digital experience and increase online engagement.

Qualifications:

  • A minimum of four years of experience with multi-channel media analysis, marketing strategy, and/or data reporting.
  • Bachelor’s degree in marketing research, statistics, math, computer science, advertising, marketing, related field or equivalent experience.
  • Keen understanding of digital advertising, media performance metrics, and marketing attribution models.
  • Proficiency in Excel, PowerPoint, analytics software and data visualization tools (such as Google Analytics and other reporting platforms).
  • Excellent oral and written communication skills with keen attention to detail.
  • Proactive work style with ability to manage multiple projects, consistently meet deadlines, and find creative solutions to problems.
  • Terrific logical, rational, and critical thinker who is able to develop reports, identify data patterns, and communicate actionable insights.
  • Excellent interpersonal skills and ability to build positive, collaborative relationships at all levels of the organization and with agency partners and consultants.
  • Willingness to work a flexible schedule, as needed, that may extend outside of the typical 40-hour workweek, including weekends and evenings, to complete tasks and meet deadlines during high-demand periods.





Published 2021-12-22

The National WWII Museum looks for a Marketing Analyst in New Orleans, LA 70130 location.

How much Social Media Analyst Jobs professional earns at The National WWII Museum?

The proposed salary for Social Media Analyst Jobs position at The National WWII Museum is Confidential.

Marketing Analyst responsibilities at The National WWII Museum

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at The National WWII Museum

To be disscussed with candidate