Digital Marketing Analyst

Digital Marketing Analyst at Caring.com

$ Confidential

Digital Marketing Analyst

We are seeking a Digital Marketing Analyst to support digital marketing initiatives on our expanding digital marketing team. Reporting to the Chief Digital Officer, you will be responsible for daily/weekly analysis of several digital marketing channels including SEO, paid search, Facebook & display campaigns, and email. You will spearhead initiatives related to data & profitability analysis, designing / implementing and monitoring A:B tests, and ensuring strong execution of day-to-day tasks.


The Company and Our Mission:

Caring.com is the leading online destination for caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance. We take pride in helping the 45 million U.S. family caregivers find help for their aging family members. Many of our employees have had personal experience with caregiving and are passionate about our mission. We are an agile team that succeeds by marrying rigorous data-driven thinking with real concern, empathy for users, and the quality of their experience. Don`t think for a minute that all this talk about aging stops us from having a good time-we`re a vibrant group of highly talented, results-oriented types who want to use our time and our brains to really make a difference. We offer competitive salaries, excellent benefits, and a fun, friendly, supportive work environment. Be a part of the booming Senior Care industry and an integral member of our team.


As a Digital Marketing Analyst at Caring, you will:

  • Support all digital marketing channels, including SEM, website, social media, email, and paid advertising campaigns
  • Measure and report on performance of all digital marketing efforts, and assess against business goals
  • Plan, execute, and measure experiments (A/B tests) to assess variants, across multiple marketing channels
  • Partner with the Digital Marketing team to write, create, and develop relevant on-site content and landing pages while optimizing the user experience

Our Ideal Digital Marketing Analyst will have:

  • 1-3 years of proven working experience in digital marketing
  • Bachelor`s degree in business or data analytics, mathematics, marketing, or a related field
  • Analytical and problem-solving skills, with demonstrated ability to understand KPI`s
  • Strong understanding of the entire Microsoft Office Suite and Google Docs Suite
  • High levels of integrity, autonomy, and self-motivation
  • Bonus Points: Prior experience with Google Adwords, Bing Ads or Facebook advertising

What we can offer you:

  • Flexible hours and Paid Time Off policy
  • Competitive benefits package – Medical, Dental, Vision, HSA, Life, Disability, and Pet insurance
  • Hybrid work schedule: Ability to work remote and in-office
  • 401(k) Employer Match
  • Direct relationships with executive leadership team
  • Fun work environment including social happy hours
  • Rapid company growth
  • Paid caregiver and volunteer days





Published 2021-11-25

Caring.com looks for a Digital Marketing Analyst in Charlotte, NC location.

How much Social Media Analyst Jobs professional earns at Caring.com?

The proposed salary for Social Media Analyst Jobs position at Caring.com is Confidential.

Digital Marketing Analyst responsibilities at Caring.com

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at Caring.com

To be disscussed with candidate