Digital Marketing Analyst

Digital Marketing Analyst at WAGO Corporation

$ Confidential

WAGO Corporation is seeking an individual to assist the Director of Marketing & Digitalization in the day to day interactions with website and related content.

WAGO offers a competitive salary and a comprehensive benefits package including medical, dental, vision, company-paid insurance plans-life, AD&D, short-term disability and long-term disability, and a retirement 401k plan.

Experience Required: Bachelor`s degree or 4+ years of equivalent work experience. A fundamental understanding of digital marketing programs and technologies. Thorough understanding of search engine optimization (SEO) and social media marketing strategies. Demonstrated analytical and organizational skills. Familiarity with keyword research, large amounts of data, and various analytics tools. Strong computer skills in Microsoft Word, Power Point, and Excel. SAP CRM, SAP CRP, SAP Sales Cloud, SAP Marketing Cloud experience a plus. Experience with defining, collecting, organizing, analyzing, and reporting on information with accuracy. Proven ability to develop, audit, and test campaigns to optimize key performance indicators (KPIs).

Position Description: Responsible for the design, collection, analysis, and reporting of sales and marketing data in an ongoing effort to increase revenue, maximize ROI, maximize lead efficacy, and to improve the quality of the overall customer experience. Will design processes in which to engage new audiences and to convert more customers. Assists the Director of Marketing & Digitalization in determining which data will be collected through internal resources and to select appropriate digital channels to budget resources. These digital channels may include but are not limited to: Facebook, Instagram, LinkedIn; display, search or video ads; email marketing, and affiliate marketing sites. Must be able to manage multiple tasks and meet deadlines. Must be able to work independently or within a group. Must have excellent organization and communication skills. Excellent verbal and written communication skills including the ability to prepare and present complex materials across various levels of the organization. Will create standardized/customized analytic reports to produce periodic, static and specialized insights using internal resources and the structured collection of digital activity from multiple sources including the company`s website, social media channels, and a variety of other marketing channels. This individual will work closely with marketing, sales, and various other groups within our organizations; they must be able to liaise between groups fluidly while helping engage the organization in data literacy

Duties and Responsibilities:

  • Track, collect, and report accurate digital data related to an organization`s digital media (online advertising, social media, Google Ads, and other associated digital assets of the company) creating accurate reports, analysis and dashboards that accurately reflect vital information about the company`s digital assets.
  • Analyze and interpret data received through various tools to track traffic, leads, conversions, and other strategically-specified metrics.
  • Assist the design and subsequent testing of campaigns to optimize KPI`s
  • Translate complex data into easy-to-understand, ‘snackable` content
  • Communicate insights across various levels of the organization

Published 2021-12-08

WAGO Corporation looks for a Digital Marketing Analyst in Germantown, WI 53022 location.

How much Social Media Analyst Jobs professional earns at WAGO Corporation?

The proposed salary for Social Media Analyst Jobs position at WAGO Corporation is Confidential.

Digital Marketing Analyst responsibilities at WAGO Corporation

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at WAGO Corporation

To be disscussed with candidate