Digital Marketing Analyst

Digital Marketing Analyst at HCA Healthcare

$ Confidential



The Digital Marketing Analyst for Physician Services Group will develop and manage digital marketing tactics across multiple channels and business units. This position supports initiatives involving websites, marketing data, online listings, paid media, email marketing and social media in alignment with strategic business goals.

This role executes all digital marketing projects as directed by the Director of Digital Strategy. This includes assisting in executing all types of digital initiatives across business units. This candidate should have a strong working knowledge of multi-channel digital marketing best practices and how they can be applied to reach different audiences.

The Digital Marketing Analyst will also collaborate with HCA Corporate Marketing and IT&G teams as well as media vendors to measure and monitor the overall performance of digital campaigns, reputation management, content optimization, email marketing and SEO. This role will assist in reporting to measure the effectiveness of the overall digital marketing strategy.

This position will work closely with interactive, marketing and healthcare professionals and will require a strong attention to detail and ability to work in a fast-paced and structured environment.


At HCA Healthcare, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

  • Medical, Dental, Vision, Life Insurance and Flexible Spending
  • Paid Time Off (PTO) and Personal Leave
  • 401K (100% annual match - 3% to 9% of pay based on years of service)
  • Academic Assistance and Reimbursements for Tuition and Student Loans
  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
  • Home, Auto, and Pet Insurance
  • Employee Stock Purchase Program (ESPP)
  • Short Term & Long Term Disability coverage
  • Adoption Assistance
  • Legal Benefits and lots more!

Learn more about Employee Benefits

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Digital Marketing Analyst like you to be a part of our team.

Job Summary and Qualifications

  • Understand and execute digital projects across platforms and business units
  • Collaborate, translate and coordinate with cross-functional teams including technical experts and business unit stakeholders
  • Conduct audits and analyze data into meaningful, actionable insights
  • Synthesize results and present strategies to support business goals
  • Coordinate and streamline efforts with division partners
  • Serve as a liaison with divisions, business unit stakeholders and corporate support services
  • Identify opportunities to standardize marketing data and processes
  • Maintain source of truth documentation for key marketing efforts (websites, online listings, email marketing)
  • Manage marketing data for accuracy across platforms
  • Support execution and measurement of consumer engagement activities
  • Detail-oriented and willing to learn new tools and systems
  • Experience in Google Analytics and reporting across multiple digital marketing platforms
  • Experience executing email marketing and managing social media platforms

Education & Experience:

  • Bachelor’s Degree required
  • Working knowledge of HTML and Content Management Systems (CMS)
  • Demonstrated experience developing and managing digital content across various platforms
  • Exceptional communication and organizational skills
  • Strong technical skills and experience with Microsoft Office products
  • Familiarity with database management best practices
  • Ability to manage multiple projects in a fast-paced and team-oriented environment
  • Strong interpersonal skills working with diverse and complex projects
  • Ability to prioritize multiple activities and tasks simultaneously and adapt to a rapidly changing environment
  • Strong problem and issue resolution experience
  • Love for learning and staying ahead of trends in digital marketing
  • Must be comfortable with data analysis and able to use data to make recommendations and drive decisions
  • Ability to clearly and confidently present results, strategies and recommendations to executive leaders and business unit stakeholders

Physician Services Group is skilled in physician employment, practice and urgent care operations. We are experts in hospitalist integration, and graduate medical education. We lead more than 1,300 physician practices and 170+ urgent care centers. We are HCA Healthcare’s graduate medical education leader. We provide direction for over 260 exceptional resident and fellowship programs. We focus on carrying out value-added solutions. These solutions help physicians deliver patient-centered healthcare. We support HCA Healthcare`s commitment to the care and improvement of human life.

HCA Healthcare has been named one of the World`s Most Ethical Companies by Ethisphere Institute for over a decade. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Digital Marketing Analyst opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Published 2021-12-18

HCA Healthcare looks for a Digital Marketing Analyst in Brentwood, TN 37027 location.

How much Social Media Analyst Jobs professional earns at HCA Healthcare?

The proposed salary for Social Media Analyst Jobs position at HCA Healthcare is Confidential.

Digital Marketing Analyst responsibilities at HCA Healthcare

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at HCA Healthcare

To be disscussed with candidate