Director of Social Media

Director of Social Media at Talkiatry

$ Confidential

Talkiatry is solving the mental health crisis in our community by building a psychiatric practice that addresses the unique needs of psychiatrists and insurers. The result? We are growing rapidly because psychiatrists prefer our practice model.

Patients benefit too. We make mental healthcare more accessible by offering convenient appointment times and accepting insurance--things that are a huge challenge for patients today. Through our proprietary intake process, we match patients with the clinician most able to treat their condition so they can feel better faster.

Talkiatry is seeking a Director of Social Media to lead and build out our social engagement, community, brand awareness, and credibility as we continue our growth to fulfill our mission to improve patient access to high-quality mental healthcare, nationally.

As part of a multicultural marketing team, you will craft and lead our strategic storytelling and engagement plan on social channels, manage content creators, influencers and creative partners in producing social ready content customized across each of our audience segments. You will guide the building of our social media and content creation team.

This role balances social listening, market research, and community relations to grow the size, scale, and influence of our online community to further brand awareness and public education in mental healthcare.

This role reports to the Head of Content.

You are:

  • In tune with pop culture, social trends and how that applies to healthcare marketing and education
  • Able to responsibly and effectively inform our target audience segments, support our brand and reputation while building our online community
  • Attentive in staying on top of audience responses, feedback and competitive engagement
  • Passionate about storytelling and digital community building
  • Self-motivated listener and execution biased. You have a keen eye for creative direction and will provide feedback to our creative partners and content creators to personalize content across our audience segments
  • Able to balance business objectives and audience needs
  • A critical thinker, inquisitive and user research to back strategic plans
  • Highly organized and well versed in social channels like Reddit, Quora, Tiktok, Snapchat, Instagram, Facebook, Twitter, Linkedin, Medium and emerging digital communities
  • Tactical and efficient at escalating leads through automation to the appropriate teams
  • An effective and efficient leader in analyzing digital social campaigns, including automation in collaboration with Programmatic marketing teams
  • A collaborative, mindful and intentional manager and mentor
  • Experienced working across multi-media mediums with quick turnaround and creative feedback loops
  • An advocate for our audience and quality healthcare
  • An excellent communicator and stakeholder manager
  • An advocate for diversity, racial equity, inclusion and accessibility
  • Passionate about providing high quality, accessible and equitable healthcare

Qualifications

  • Bachelor’s degree in marketing, journalism, media, film or equivalent experience
  • 5 – 8 years of professional experience in digital and social marketing, 3 years in leadership and management
  • Established or award-winning social campaign portfolio
  • Fluency in cross collaboration with functions like Design, Performance Marketing, Tech and Growth
  • Experience in a high growth startup, agency or corporate environment
  • Experience in managing creative partners and content creators
  • Multi-lingual in Spanish, Mandarin, Cantonese, Tagalog, Vietnamese or French/French Creole a plus

At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.

We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

Job Type: Full-time

Benefits:

  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Work Location: One location





Published 2021-12-17

Talkiatry looks for a Director of Social Media in New York, NY 10001 location.

How much Director of Social Media Jobs professional earns at Talkiatry?

The proposed salary for Director of Social Media Jobs position at Talkiatry is Confidential.

Director of Social Media responsibilities at Talkiatry

According to the common industry standard, Director of Social Media Jobs specialist is in charge for the following activities.

Required Director of Social Media Jobs qualifications at Talkiatry

To be disscussed with candidate