Social Media Marketing Director

Social Media Marketing Director at

$ Confidential

Reports to: Senior Director of Marketing & Sales

The Social Media Marketing Director will lead the Marketing & Sales Team in creatively and strategically sharing and promoting Bishop Barron and Word on Fire Institute content via social media channels.

The Social Media Marketing Director reports directly to the Senior Director of Marketing & Sales, and ultimately to the Chief Executive Officer of Word on Fire Catholic Ministries.

Responsibilities include, but are not limited to:

  • Strategic and creative leadership of Bishop Barron and Word on Fire Social Media Accounts

    • We are looking for a self-motivated, growth-minded leader with a clear vision on how to engage with and grow our social media audiences, as well as increase our lead generation and sales efforts via social media.

    • Please Note: You will have support when it comes to technical administration, paid advertising, graphic design, and video production.

  • Team Collaboration

    • Ability to work together with the Social Media Manager and the rest of the Marketing and Sales team to ensure monthly marketing and sales goals are met.

    • Ability to work together with the Word on Fire Design Team and Production Team to acquire needed image and video assets.

  • Manage Bishop Barron and Word on Fire Social Media Accounts

    • Oversee the posting of all social media content on Bishop Barron and Word on Fire social media pages. This includes:

      • Regular daily/week posts

      • Sunday Sermons

      • Prayer graphics

      • Homily graphics

      • Testimonials

      • Content for sales/marketing, development, and Institute campaigns

      • Special posts and announcements

  • Word on Fire Facebook Community Group

    • Moderate the community and engage in the comments

    • Approve daily user-submitted posts

    • Post regular Word on Fire and Bishop Barron content in Community

  • Facebook and Instagram Stories

    • Make creative use of Facebook and Instagram stories on Bishop Barron and Word on Fire social media accounts

  • Spanish Social Media

    • Help reach out to Spanish communities and manage WOF en Espanol social media accounts

  • YouTube

    • Manage Bishop Barron and Word on Fire Institute YouTube video posting

  • Comment Moderation and Engagement

    • Respond to and engage with post comments when necessary


  • Bachelor’s degree or equivalent

  • Familiarity with the Bible, Catechism of the Catholic Church, and magisterial teachings of the Catholic Church

  • 5+ years experience in a social media role for a large platform or organization

  • Experience in a team leadership role

Desired Skills

  • Commitment to the mission of Word on Fire, which is to draw people into or back to the Catholic Church

  • Expert-level copywriting skills

    • Can write good marketing copy

    • Expert-level writing and grammar skills

  • Detailed-oriented

  • Creative problem-solver and thinker

  • Knowledgeable of social media marketing trends

  • Spanish as a first or second language

  • Has an appreciation for the beauty and dignity of the Word on Fire brand

  • Can multi-task on several projects during a given day

  • Can accomplish tasks quickly and efficiently

  • Can manage time effectively and efficiently

  • Can follow and develop standardized operating procedures

  • Ability to work on a team

    • Communicative

    • Team player

    • Gets along well with others

    • Amiable

  • Basic PR understanding/common sense

Organization Overview

Word on Fire Catholic Ministries is a nonprofit global media apostolate that supports the work of Bishop Robert Barron and reaches millions of people to draw them into— or back to— the Catholic faith.

Employee Benefits

Full-time employees receive numerous benefits including competitive compensation, medical, dental, and vision insurance, generous paid time off and paid holiday schedule, and a 403(b) retirement plan with discretionary company match.

LOCATION: Irving, Texas


Salary commensurate with experience.

Published 2021-12-18

looks for a Social Media Marketing Director in Irving, TX location.

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