Influencer Marketing Manager at 4ocean

$ Confidential

4ocean is on a mission to save the world`s oceans, and we are looking for an Influencer Marketing Manager to help us advance our cause.
About 4ocean
4ocean is a Public Benefit Corporation and Certified B Corp with a mission to end the ocean plastic crisis. We were founded on the belief that business can be a force for good and that the actions of individual people, collectively, have the power to change the world. Our organization is funded primarily by the sales of our products and each product sold helps remove one pound of trash from the ocean, rivers or coastlines. With professional cleanup crews working full-time around the world, we have removed over 19 million pounds of trash from the ocean to date.
About This Position
We are looking for an Influencer Marketing Manager to be based at our headquarters in Boca Raton, FL.
Reporting to the Brand Content Strategy Director, you will help position 4ocean as the authority on ocean plastic pollution by developing an overall influencer marketing strategy and executing campaigns that help achieve company objectives. This is a role for someone who is passionate about raising awareness to help end the ocean plastic pollution crisis and strategically leveraging the most influential voices in the market to help do so!
The Influencer Marketing Manager is responsible for raising brand awareness, educating the general public on the ocean plastic crisis, driving consumers to get active, supporting our social media growth goals and generating revenue so we can keep cleaning the ocean! You will be the lifeline between 4ocean and an array of social media influencers including environmental activists, marine biologists, content creators, athletes, celebrities, musicians and more.
Responsibilities:

• Continue developing 4ocean`s influencer marketing strategy and scale the platform to drive growth
• Be an expert on which influencers have a passion for the ocean and want to drive change
• Build a pipeline of content creators (across multiple platforms) and a foundation for long term ambassador relationships, while fostering meaningful campaigns with each of them
• Track, measure and report on program effectiveness, key performance indicators, and ROI
• Drive influencer program content and creative development while working with content team
• Closely collaborate with the brand and digital marketing teams to develop and implement campaigns
• Write and deliver marketing briefs to creative teams that will help fulfill the social media teams needs
• Manage potential agency partners and ensure all partnership goals are being exceeded
• Practice web and social listening for trending content, conversations, topics, events and news
• Compile learnings and share best practices across teams to help achieve most effective campaigns

Qualifications:

• 5+ years of experience in a social media or influencer marketing role
• Deep understanding of influencer marketing strategy and campaigns
• Must have previous experience creating and executing influencer and ambassador programs
• Ability to identify and foster relationships with relevant influencers and creators
• A Bachelor`s degree in marketing, communications, or a related field
• Live and breathe social media while being well versed in current trends and capabilities on each platform
• Have an eye for good storytelling and can bring to life complex narratives in easy to digest content
• A team player who can build strong relationships both internally and externally while earning confidence of senior stakeholders within the business
• Credibility and confidence to interact with senior leadership team and potential talent
• Personal passion for sustainability and helping to stop the ocean plastic pollution crisis

It is also super important that all 4ocean employees naturally live and embrace our core values:

• Ocean first
• Transparency
• Think big, act quickly
• Nudge, don`t judge
• We`re in this together
• Act like an owner
• Get stoked!

4ocean PBC is proud to be an Equal Opportunity Employer.

Job Type: Full-time