• At Securian Financial the internal title for this position is Solutions Marketing Sr. Analyst

Position Summary:

We are looking for a talented marketing professional to lead large scale marketing initiatives for our employer benefits business. With a strong focus on customer service and consultative selling you will develop and manage integrated marketing campaigns targeting the employees of our employer clients to drive awareness, education and enrollment of Group insurance products. Products include various types of life insurance, supplemental health, financial wellness and a growing product portfolio seeking to drive enrollment and revenue growth.

We seek a strategic and dynamic self-starter with a well-rounded foundation of cross-discipline marketing skills, and the ability to adapt them to a rapidly evolving marketing organization. We are looking for someone with a roll-up your sleeves and ‘get it done’ mentality to work with cross-functional teams to serve our clients, provide consulting solutions and execute key initiatives. This motivating individual must be able to think at a high-level and guide fast implementation and measurement.

Responsibilities include but not limited to:

• Consult, collaborate, and manage the development of integrated marketing solutions from concept to creation through to execution, evaluation, and optimization.
• Develop and implement marketing programs with strong market and audience positioning in concert with sales, service, divisional and corporate partners.
• Craft strategies to better nurture customers towards critical actions – product adoption, event signups, training, etc.
• Educate stakeholders, partners, and clients about our products and services.
• Consults, influences and negotiates with stakeholders for best campaign outcome .
• Creates and executes the marketing plan focused on product adoption and overall success of our customers.
• Create marketing and communication plans that drive growth.
• Execute multi-channel tactics consistent with campaign objectives, desired marketing mix, segmentation and targeting, while ensuring channel partner needs are considered.
• Find new approaches to lead nurturing using email, social media, print, mobile and events.
• Support and apply legal, compliance, and risk mitigating criteria to serve the best interest of our customers.
• Test, measure, and analyze marketing programs and campaigns.
• Evaluate marketing programs and campaigns across multiple criteria including relevant KPIs, response rates, cost/revenue analysis, qualitative key learnings, and overall results.
• Plan and execute optimization strategies based on the results and data to convert leads into customers.
• Prepare and present program and campaign results.
• Consult, collaborate, and manage initiatives to advance marketing innovation, efficiency and effectiveness.
• Contribute to key marketing projects. Independently manage recurring or mid-size projects.
• Attend and execute a limited number of channel partner engagements, e.g., discovery, sales, service, or benefit fair meeting .

Knowledge/skills:

• Excellent strategic skills and strong customer service and consultative selling skills.

• Strong written and verbal communication skills.

• Knowledge of the latest marketing innovations: segmentation, customer journeys, key messaging and digital communications and campaigns.

• Proficiency with metrics, analytics, budgets and time management.

• Ability to grasp complex financial concepts and communicate them effectively, succinctly, and appropriately for each medium.

• Critical thinking skills and problem-solving ability in order to be an effective consultant with clients and partners; and the ability to present ideas, negotiate and problem solve.

• Strong organization, planning, and prioritization skills to effectively balance multiple projects in a fast paced sales and marketing environment.

• Ability to learn and understand the mindsets of our target audiences and of the employer benefits industry (i.e., life insurance, supplemental health and financial wellness.)

• Self-starter who can assess needs, make independent decisions and determine action plans to deliver impactful results

• Proficient in Microsoft Office: Excel, Word, PowerPoint. Familiarity with Workfront, Tableau, and/or ability to learn new marketing systems.

Qualifications:

A successful candidate will benefit from having:

• Bachelor`s degree with an emphasis in Marketing or Communications

• Three to five years of experience within a Marketing/Communications role

• Life insurance products require life insurance licensing within the first six months on the job.

Physical job requirements:

• Ability to work at least 40 hours per week

• Ability to utilize keyboard, mouse and computer for up to 8 hours per day

• Ability to utilize telephone for approximately 1-3 hours per day

• Ability to perform simple grasping including handwriting, paper manipulation, sorting, folding, etc. periodically throughout entire workday

The physical job requirements described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

New hire associates, regardless of work location or job responsibilities, must be vaccinated before beginning employment; exceptions considered for medical or religious reasons provided alternative reasonable accommodations do not create an undue hardship on the business.