Marketing Analyst- Phoenix, AZ

Marketing Analyst- Phoenix, AZ at Sigma Alimentos

$ Confidential

Position Summary

Plan, implement and communicate marketing programs for assigned brand(s) / categorie(s); measure brand strategies including but not limited to new product development, promotional campaigns, market research, reporting and analysis, pricing strategy and communications.

Essential Job Functions
Execute & support feasibility phase for new products in collaboration with R&D
Plan and execute brand promotional plans; measure effectiveness of promotions and initiatives; record data including but not limited to profitability analysis, payback and ROI analysis; track assigned brand(s) and promotional advertising investments to ensure adherence to monthly allocated budget
Present sales opportunities to management; communicate product quality issues to operations, and handle marketing needs; e.g. support marketing and customer campaigns, new product launches
Develop category insights; research and analyze market trends and competitive environment; segment, target and position brand
Coordinate social media channels to engage targeted consumers; promote brand growth; act as a liaison across social media channels
Provide metrics to sales team including but limited to weekly and monthly scorecards; communicate with stakeholders and coordinates needs for qualitative and quantitative research; coordinate sampling and sensory analysis panels
Coordinate development of marketing material, packaging design and sales collateral between corporate marketing, third-party vendors, sales and trade marketing; follow up on quality of materials
Produce consistent brand image throughout all product lines, promotional materials, events and all brand communication
Develop and implement growth strategies; plan, create and propose business growth for calendar year
Minimum Qualifications
Bachelors in Business, Marketing or related field
Two (2) years in marketing experience
Preferred Qualifications
Bilingual Spanish and English (written and oral)
Knowledge, Skills, and Abilities
Proficient with Microsoft Office, including skills with Outlook, Word, PowerPoint and Excel; experience creating and analyzing excel databases, graphs, pivot tables
Knowledge of syndicated databases, i.e., Nielsen/IRI; ability to process and analyze and disseminate data for presentations
Excellent communication, interpersonal and customer service skills, including the ability to write in a clear and concise manner
Ability to build professional relationships with cross functional teams
Knowledge of consumer segmentation, targeting and positioning as well as consumer insight development
Understanding of consumer needs, market trends and competitive environment to segment, target and position the brand
Environmental Working Conditions
Travel up to 15% of time
Physical Requirements
Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office machinery. Oral and auditory capacity





Published 2022-02-09

Sigma Alimentos looks for a Marketing Analyst- Phoenix, AZ in Phoenix, AZ - Arizona location.

How much Social Media Analyst Jobs professional earns at Sigma Alimentos?

The proposed salary for Social Media Analyst Jobs position at Sigma Alimentos is Confidential.

Marketing Analyst- Phoenix, AZ responsibilities at Sigma Alimentos

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at Sigma Alimentos

To be disscussed with candidate