Director of Marketing at

$ Confidential

Looking for a leadership role creating go to market, messaging and SEO strategies that accelerate growth in the large and fast growing WordPress and eCommerce market?
Nexcess helps small businesses build and grow online. We deliver technology, services and support for thriving businesses and nonprofits running mission-critical websites, eCommerce stores and applications. We’re also passionate about serving the communities of designers, developers and agencies who create for businesses around the world. We do so by delivering high performance, modern and innovative software and services. Known for industry-leading customer loyalty, we have earned a A+ Better Business rating and recognition as a 12 time Inc 5000 winner. We continue to accelerate our leadership position in Managed Hosting, Digital Commerce and WordPress.
We have a great leadership role for an experienced Marketing professional to join our team to accelerate our go to market, messaging and SEO strategies. Leading a team of employees focused on content, website, design, SEO and organic social, you will work closely with our product, marketing and executive teams to drive our messaging strategy, go to market plans, SEO, Content and ongoing efforts to raise the bar on our website experience.
Success in this role is measured by a solid messaging strategy, well executed product launches, and growth in brand, organic traffic and website conversion rates.

The ideal candidate is a proven marketing leader who can set strategic plans, successfully lead cross-functional teams through influence; and roll-up their sleeves to complete tactical work when needed. You are a creative thinker with an instinct to collaborate. You are a master communicator and strong storyteller. You know that marketing is ongoing optimization which is best done when you are driven by data-backed decisions. Above all, you find excitement and motivation in bringing a product to market and growing a brand. We’re not limited, but especially eager to attract a leader who has WordPress, Digital Commerce or eCommerce experience.
This position can be remote or located in our Atlanta, Lansing, Detroit or San Antonio offices.
Responsibilities:

• Develop and execute a clearly defined marketing and communication strategy and take a leadership role with all marketing functions to achieve our growth and profitability goals
• Lead a team of marketers in the development of the go-to-market strategy to ensure the success and adoption of our products as they go to market.
• Create and optimize messaging to clearly communicate Nexcess’s value to customers and support and educate other team members on brand value proposition and methodology
• Enhance Nexcess’s digital presence through website, social media channels, SEO, SEM, and content strategy
• Drive brand efforts; supporting cross-department teams to create brand concepts, execute brand strategies and develop/implement related initiatives, such as video assets
• Develops SEO tactics to drive domestic & international growth.
• Partner with Customer Experience, Dev and Design Teams to continuously improve overall UI, UX, and general experience
• Work closely with product management to help shape our product roadmap based on customers’ real needs and competitive research
• Measure the effectiveness of product messaging strategies and pivot as necessary
• Follow and analyze market trends and and provide actionable insights
• Take a data-driven approach to focus efforts and prioritize the most impactful activities to deliver KPIs and revenue growth

Requirements:

• Bachelor’s degree in business, communications, marketing, or relevant field of study
• Proven and visible marketing veteran - Equivalent of 8+ years of product marketing or similar experience.
• Previous experience in WordPress, Digital Commerce, eCommerce, a plus
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Comfortable with a balance of day-to-day execution and high-level strategy
• Proven track record in bringing concepts to commercialization: demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market.
• Excellent written and verbal communications
• People management experience
• High energy, charismatic, innovative, creative individual.
• Demonstrated experience in synthesizing and translating market needs into product requirements, ability to manifest the product vision/direction in via compelling positioning and messaging.
• Strong ability to influence and work cross-functionally, and build strong relationships with stakeholders
• People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives

Physical Requirements and Work Environment
The physical demands described here are representative of those that must be met by an individual to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• While performing the essential duties of this job, the individual is regularly required to use hands to finger, talk, and hear
• The individual frequently is required to stand and walk
• Works at a desk and computer screen for extended periods of time
• Works in a traditional climate controlled office environment
• Works in a highly stressful environment dealing with a wide variety of challenges, deadlines and diverse employee population
• Be able to occasionally lift up to ten (10) pounds

Disclaimer:
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.
Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

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Job Type: Full-time