Media Analyst (Paid Social)

Media Analyst (Paid Social) at Brand Networks

$ Confidential

Company Overview:

Since 2006, Brand Networks has been a leader in social media technology and services. BN’s mission has been to provide cutting-edge social advertising solutions that allow brands to maximize their digital footprint and drive ROAS. We partner with all social platforms including Facebook / Instagram, Tik Tok, Twitter, Snapchat, and Pinterest, and create technologies that sit on top of their buying platforms and allow for unique targeting and optimizations that drive performance and deliver meaningful results. More than 1,500 businesses have trusted Brand Networks to solve their newest and toughest challenges. Brand Networks has offices in Boston, Bentonville, Hyderabad, New York, Rochester, and Sydney.


Why Join Brand Networks?

Recognized as a top workplace in our HQ city of Rochester NY, BN’s average tenure is 3.5 years with nearly a third of our staff with us 5-10 years. We believe in supporting our team for long-term growth and success, and offer a diverse culture with generous benefits including:


  • Ability to work remotely long-term
  • Competitive Salary
  • Profit-Sharing and 401k with company match
  • Generous Paid Vacation, Holidays, Sick days, and mental health days
  • Up to 6 months paid maternity/paternity leave
  • Health, Dental, & Vision Benefits
  • Wellness Perks
  • Experience with the largest and most reputable brands in the world


The Position:

The role of the Media Analyst is to flawlessly build, analyze and support paid social media campaigns for a variety of clients. The Media Analyst will have a keen understanding of social and digital media and experience leveraging various ad types and objectives to drive results. This position sits within the beauty vertical on our BN L`Oréal Team to support top brands like essie, Maybelline, NYX Cosmetics and L`Oréal Paris.


  • Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for specified brands or lines of business across across various social media channels including Facebook/Instagram, Twitter, LinkedIn, Pinterest, Snapchat and TikTok
  • Provide consistent optimization of campaigns to exceed client expectations and KPIs
  • Recommending, implementing, and reporting optimization recommendations for performance improvement to advertiser or agency
  • Communicating and collaborating with internal teams regarding campaign delivery data pertinent to the client and business goals
  • Monitoring daily campaign pacing and performance to exceed client KPIs and expectations
  • Ensure proper internal tools are utilized for lifecycle of campaign from flawless launch through timely billing
  • Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and TikTok for clients
  • Managing internal and external communication during all phases of an active campaigns lifecycle
  • Actualize and claim spend on a monthly basis and work with the finance team on delivering invoices when needed


Requirements:

  • Bachelor`s degree in Marketing, Advertising, Communications or equivalent field of study
  • 2-4 years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred
  • Intermediate Excel skills: comfort with pivot tables is a MUST
  • Experience in working with large datasets and performing quantitative analysis
  • Demonstrated critical thinking ability
  • Proven ability to manage multiple projects at a time while paying strict attention to detail
  • Self-starter who is comfortable with an ever-changing environment
  • Energetic, driven to succeed, team player

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Published 2022-03-19

Brand Networks looks for a Media Analyst (Paid Social) in New York, NY 10001 location.

How much Social Media Analyst Jobs professional earns at Brand Networks?

The proposed salary for Social Media Analyst Jobs position at Brand Networks is Confidential.

Media Analyst (Paid Social) responsibilities at Brand Networks

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at Brand Networks

To be disscussed with candidate