Senior Influencer Marketing Analyst, Prime Video

Senior Influencer Marketing Analyst, Prime Video at Amazon.com Services LLC

$ Confidential

  • Bachelor’s degree
  • 4+ years of experience in social media or influencer marketing measurement
  • 6+ years of professional non-internship marketing experience
  • Experience providing actionable insights and reports for social or influencer marketing programs from concept to completion
  • Understanding of influencer marketing analytics, across TikTok, Facebook, Instagram, Snap and Twitter
  • Experience implementing tangible improvements in prior roles (new systems, processes, techniques, etc)
  • Experience using third party social media and influencer marketing tools (e.g. Tribes Dynamics, ListenFirst, Helixa, Meltwater)
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience with data visualization tools (i.e. Tableau)
Job summary
Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Borat Subsequent MovieFilm, Coming 2 America, Cinderella, and The Tomorrow War, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

Prime Video is seeking a talented Senior Influencer Marketing Analyst to track and optimize influencer marketing strategy in support of Prime Video and our growing library of Prime Original TV shows and movies. This person will be part of the Audience Insights team, responsible for supporting the Influencer Marketing team, a dedicated group within Prime Video Marketing that maintains relationships with influencers and fans of our series, films and brand. The team works collaboratively with Marketing, PR, Social, Media, Promotions, Events and Partnerships to increase engagement and reach. The Influencer Marketing team leads sourcing and maintaining an ‘always-on’ relationship with influencer talent. We are seeking an experienced Senior Influencer Marketing Analyst with a genuine passion for movies and TV. The successful candidate will have a proven track record of analyzing influencer performance data to develop insights and strategies, combined with the ability to multi-task and prioritize, plus a passion for testing, learning and making data-driven decisions.

This person will own reporting and success metrics for all of Prime Video’s influencer marketing activities, including both paid and organic. You will partner closely with a team of influencer marketing managers who develop and launch large-scale paid campaigns, as well as manage organic posts and communities. You will also be responsible for developing insights and recommendations for influencer marketing campaigns based on your analysis. You will be an active and vocal partner and participate in day-to-day decision-making, as well as long-term strategic planning. You will also work closely with Amazon’s internal insights and data science teams to identify opportunities to leverage new targeting, segmentation and measurement technology in Prime Video’s influencer activities. You will work with key influencer marketing tracking platforms, as well as seek out and develop new and emerging measurement methods that can help us grow our customer base and brand. You will also have the opportunity to contribute to the development of new product features and tools for the influencer marketing team.

Success in this role requires being a self-starter with deep analytical prowess, who can balance both day-to-day activities and longer-term strategic projects. You will need to be entrepreneurial and roll up your sleeves, and relentlessly pursue more sophisticated measurement techniques. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Prime Video.

Key job responsibilities
  • Be the resident expert for all things involving influencer marketing measurement
  • Develop daily, weekly, and monthly performance reports and make recommendations for continuous improvement
  • Collaborate with influencer marketing team to establish campaign goals
  • Advise on establishing influencer marketing campaign metric benchmarks and goals
  • Identify learnings and opportunities to optimize campaigns based on data
  • Work with internal insights and data science teams to identify new segmentation and measurement opportunities
  • Establish connectivity between fundamental digital marketing metrics and influencer campaign metrics to demonstrate how they interact and influence one another
  • Develop KPI’s and insights both internally and with external partners to benchmark expectations and goals
  • Identify daily and weekly content trends (internally and externally), and provide timely actionable opportunities for campaign optimization
  • Continually educate internal teams about the social media/influencer space
About the team
The goal of the PV & IMDb TV Global Marketing Audience Insights team is to represent the authentic voice of the consumer, to inspire and guide the team with actionable insights that lead to campaigns that break through, connect emotionally/culturally and build brand love. We do this by:
  • Being audience first, not product first
  • Obsessing over the why behind the behavior
  • Honoring nuance vs perpetuating stereotypes or looking at the monolithic
  • Exploring creative ideas for optimizations vs testing executions
  • Moving to a global view vs a US only view
  • Seeing around corners to pre-empt the business questions we will need to answer
  • Experience in entertainment industry and/or with subscription businesses
  • Ability to learn new measurement techniques and technical platforms quickly
  • Relentlessly high standards
  • Exceptional time management skills
  • Thinks strategically, but stays on top of tactical execution
  • International marketing experience a plus
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Amazon is committed to a diverse and inclusive workplace.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.





Published 2022-03-06

Amazon.com Services LLC looks for a Senior Influencer Marketing Analyst, Prime Video in Culver City, CA 90230 location.

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