WHO WE ARE:

Veterinary Emergency Group (VEG) is revolutionizing the Veterinary Emergency experience. Our mission is to help people and their pets when they need it most. Emergency is our middle name. It`s all we do, so we do it best.

The way that Veterinary Emergency was meant to be is now a reality. We are reimagining every part of the process with a unique customer experience, a highly trained emergency focused staff, and on-site advanced diagnostic tools and treatments. Our patients see a doctor right away and clients can stay with their pet through every step of the process. We literally tear down old walls to unite customers with their VEGgie heroes and to see the amazing work they do. We liberate our employees to be all they can be. We brush away systems that don`t make sense. We crush old rules. We make new rules.

CULTURE AT VEG:

At VEG, we want people and their pets to feel safe, secure, and valued. We aim for our employees to feel the same way. We lead with our values of togetherness, openness, heroic helping, and meaningful moments. We are actively evolving to ensure that VEG is not only the best and brightest place to come work today, but also a leader in how we think about talent and development so that our employees grow along with us. For our customers and their pets, we find a way to say, "Yes". We do the same for our employees.

THE ROLE`S MISSION:

The Marketing Analyst will manage the paid search and paid social media campaign execution. The position will play a key role in the overall media strategy. The ideal candidate will have a strong track record in performance media analytics and optimization and be able to excel in a fast-paced, collaborative environment. This candidate will report to the Senior Manager of Paid Media and Research.

WHAT TO EXPECT:

• Manage the day-to-day paid search & paid social campaigns including oversight of bid recommendations, creative optimization, a/b testing, all execution details, and managing budgets from implementation to completion
• Build keyword lists, analyze search volume and make optimization recommendations throughout the lifecycle of a campaign
• Gather valuable insights to unlock performance through data analysis, experimentation and A/B testing
• Track competitive activity and provide campaign reporting with consolidated learnings
• Participate in brainstorms to enhance our paid media programs and other growth initiatives

REQUIRED SKILLS/KNOWLEDGE:

• Hands-on experience planning/buying across Google and Facebook Ad Manager using tools such as Google Analytics, Google AdWords and Facebook Business Suite
• In-depth knowledge of Pay-Per-Click (PPC) campaign management and optimization practices
• Strong understanding of growth marketing with a focus in paid advertising
• Ability to synthesize large sets of data and draw actionable insights
• Critical thinking skills with a growth-oriented mindset
• General understanding of CPC, CTR, CVR, ROAS, etc.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking abilities, and attention to detail
• Enjoy working in a dynamic and collaborative environment
• Desire and willingness to immerse yourself in VEG culture and learn to be a VEGgie
• Passion for animals and an aspiration to learn more about the veterinary industry a huge plus

Required Education/Experience:

• Bachelor`s Degree in Business, Analytics, Marketing, Communications, Advertising or similar discipline
• A minimum of 2-3 years of professional experience with a focus on paid search and analytics

BENEFITS:

• Position is based out of our Valhalla, NY office (Office is relocating to White Plains in the Spring of 2022)
• Medical, Dental and Vision benefits starting day 1 of employment!
• 401k with company match
• 10 weeks of parental leave with 100% pay
• Unlimited Paid Time Off
• Company laptop and monthly cell phone reimbursement
• Dog friendly and casual office environment

VEG celebrates diversity and is committed to creating an inclusive workplace that represents a variety of backgrounds, perspectives, and skills. You`ve found the equal opportunity employer you are looking for! We can`t wait to meet you!