$ Confidential

Position Description:

  • Lead all aspects of enterprise digital social media and content marketing strategic plan:
  • Digital media channel priorities, content plan, editorial process, use of social media platforms, integration across the company, brand creative process, brand standards and management of internal production & outside agency resources.
  • Integrate and lead collaborative work sessions and deliverables between digital social team and property marketing team.
  • Own the development, implementation and maintenance of the Boyd Social Media Marketing & Content Playbook.
  • Recruit and oversee the Digital Social Media Team.
  • Oversee the strategic planning of social media campaigns, ensuring exceptional guest experiences & responsive conversations.
  • Source and manage partner relationships with digital social platforms.
  • Advocate of digital social media integration within the Company, influencing overall digital channels and business strategies.
  • Work with data strategies team to establish KPIs, and analyze data that provides campaign strategy improvements.
  • Provide thought leadership, monitoring competitive landscape, best practices, trends and innovative approaches.

Published 2022-04-14

Boyd Gaming Central looks for a DIRECTOR DIGITAL MEDIA/SOCIAL ENG in Kenner, LA location.

How much Director of Social Media Jobs professional earns at Boyd Gaming Central?

The proposed salary for Director of Social Media Jobs position at Boyd Gaming Central is Confidential.

DIRECTOR DIGITAL MEDIA/SOCIAL ENG responsibilities at Boyd Gaming Central

According to the common industry standard, Director of Social Media Jobs specialist is in charge for the following activities.

Required Director of Social Media Jobs qualifications at Boyd Gaming Central

To be disscussed with candidate