Job Summary

The Marketing Consultant works directly with our B2B clients to help them optimize their marketing strategies and tactic with a focus on Marketing Automation and CRM. This can be a remote position.

Responsibilities and Duties

The Marketing Consultant will consult closely with clients to understand their current business practices and analyze what is needed in the future, utilizing marketing best practices with an emphasis on Marketing Automation. The ideal candidate will then design and deliver a solution to meet the client’s requirements with or without the help of the implementation team.

• Build positive relationships with clients
• Analyze current marketing practices of the stakeholder and develop a strategy that outlines the desired future state – and a plan to achieve it
• Elicit and document current business and marketing practices
• Identify, analyze, and document sales and marketing requirements
• Prepare training and project specific documents as needed
• Recognize and propose future services based on discovery during training or project recap
• Build email templates, automated email campaigns, forms, etc. as needed for a marketing automation program
• Other duties as assigned

Key Competencies

As a Marketing Consultant, you must be able to interact with clients at a variety of levels. You are detail oriented with strong problem solving and relationship building skills.

Specific qualifications for the position include:

• Must have working and technical knowledge and experience with Pardot and Salesforce
• Working knowledge of marketing principles and best practices in B2B companies
• Working knowledge of marketing practices associated with social media presence, lead management, sales and marketing alignment, and marketing automation (including marketing automation tools)
• Ability to understand a client’s processes and visually represent them using simple flow diagrams
• Analytical thinking and problem-solving skills
• Ability to elicit and communicate requirements among stakeholders
• Ability to identify and describe a future state to business stakeholders to aid them in reaching a decision

• Ability to work independently or as a member of a project team to achieve goals
• Self-motivated with the drive to succeed
• Excellent verbal, written, and interpersonal skills
• Ability to meet deadlines in a timely manner

Education/Certification:

• Bachelor’s degree in marketing, sales, business administration, or a related field
• Certification in marketing automation tools is preferred
• Experience in CRM (Microsoft Dynamics 365 or Salesforce) is preferred
• HTML/CSS experience a plus

Work Experience:

• Minimum of 4 years marketing and/or business experience
• Minimum of 4 years of B2B experience
• Minimum of 4 years consulting experience

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