Sr Manager Influencer Marketing

Sr Manager Influencer Marketing at Mattel

$ Confidential

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Senior Manager, Influencer Marketing within Mattel’s Digital Engagement Group will be responsible for the leadership and management of a team that oversees the day-to-day execution of contract, earned and paid media influencer campaigns across Mattel’s portfolio of iconic brands.This position will oversee global strategy for the Vehicles and Action Figure portfolio and run end-to-end campaigns from campaign briefing through influencer selection, while overseeing campaign execution, and reporting.

What Your Impact Will Be:

  • Develops annual planning and strategy under vertical portfolio of brands
  • Oversee budgets and spend optimizations
  • Drive innovation in influencer strategy through thought leadership, staying up to date on the latest trends and tools, suggesting new ways to innovate and enhance our approach, while keeping the team up-to-date on best practices
  • Enhance influencer programs by developing new strategies and partnerships that contribute to revenue growth and amplify the brand’s mission
  • Manages all aspects of influencer campaign design, execution and measurement on YouTube, Instagram, and other key social platforms, including delegating and overseeing tasks to junior team members.
  • Collaborate and align with cross-functional teams to build influencer activations that meet desired integrated marketing objectives
  • Partner and maintain relationships with key licensors, understanding their business and position and how it intersects with Mattel
  • Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
  • Ensure final creative and integrations are consistent with the brand brief and meet legal standards
  • Compile, analyze and interpret data to optimize execution and report on campaign performance
  • Foster existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)
  • Collaborte with internal team members and external agency media counterparts to develop paid media campaigns utilizing influencer creative across O&O platforms, influencer channels, digital, linear and emerging media platforms
  • Work with appropriate legal leads to ensure creative meets legal standards
  • Manage and grow a team of associate managers and coordinators
  • Co-lead the portfolio with a Sr. Manager counterpart implementing and managing process workflow with legal, S&P brand and media counterparts
  • Anticipate and proactively mitigate issues that arise; consistently communicating with appropriate leads regarding updates on progress, relevant delays, or issues and budget implications

What We’re Looking For:

  • 10 years work experience with at least 8 years in an influencer marketing or media role, with a focus on digital platforms
  • Significant YouTube & Social knowledge across content, influencers and media products
  • Critical thinking and ability to quickly assess opportunities and challenges
  • Ability to set long-term strategy, clear goals, and KPIs
  • Ability to deal with a variety of personalities which sometimes will require influencing or providing alternative solutions on requests that do not fall into strategy
  • Experience in a metric-based performance environment, with an ability to bring data and analytics to life
  • Track record of integrating influencer marketing in paid media campaigns
  • Excellent presentation, deck building, organization and communication skills
  • A team player with experience managing a team and fostering their growth
  • Ability to manage multiple projects simultaneously and prioritize demands
  • Strong people skills and ability to effectively manage conflict
  • Self-direction and an ability to manage ambiguity


  • Existing relationships with influencers and creators in the kids and family category
  • Understanding of COPPA guidelines and FTC guidelines. Experience with kids and/or parents is a plus
  • Paid media planning within the YouTube and Social space
  • Knowledge of digital analytics platforms including Tubular Labs

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled remote work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at and

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Published 2022-04-09

Mattel looks for a Sr Manager Influencer Marketing in El Segundo, CA 90245 location.

How much Influencer Marketing Jobs professional earns at Mattel?

The proposed salary for Influencer Marketing Jobs position at Mattel is Confidential.

Sr Manager Influencer Marketing responsibilities at Mattel

According to the common industry standard, Influencer Marketing Jobs specialist is in charge for the following activities.

Required Influencer Marketing Jobs qualifications at Mattel

To be disscussed with candidate