POSITION OBJECTIVE:

Effectively represent the See’s Brand and communicate with existing and potential customers through See’s social media platforms. Leverage creative, strategic and analytical skills to solve seasonal and ongoing business challenges through social media. Grow audience and engagement numbers through community and content engagement is the key focus of this role. The Social Media Marketing Associate role will encompass both organic social media content and influencer marketing duties, while also supporting the day-to-day community management of social media channels. We are seeking an eager individual who is ready to grow their career in consumer marketing.

POSITION RESPONSIBILITIES:

1. Content Creation

• Assist in ideating and creating content for social media platforms, including but not limited to TikTok, Instagram, Facebook, Pinterest, and Twitter.
• Write all social captions and copy in partnership with the copywriters on the creative team.
• Proactively stay up-to-date on emerging digital and social trends to ensure our brand is always on the cutting edge of new social media trends. Brings thought leadership to the team.
• Share insights from community and competitors with the Social and Creative team to inform future content creation.
• Be present at marketing and company events to capture social content.|
  

2. Community Engagement

• Manage community across all social media platforms and identify opportunities for potential collaborations, product development ideas, etc.
• Own Twitter Parties and other engagement-driving initiatives.
• Partner with Customer Care, Marketing, Retail, and Creative teams to ensure all social responses are accurate and on brand.
• Manage Salesforce Social Studio to schedule organic content and report on community trends.
  

3. Influencer Management

• Help build and maintain relationships with influencers as well as identifying relevant influencers for brand partnerships.
• Collaborate with Social and Marketing leads to develop content and influencer strategies that align with brand messaging and overarching marketing goals.
• Help ideate macro-influencer campaigns to support product launches and key moments throughout the year. Work with Influencer Agency to bring to life.
• Oversee nano/micro-influencers, engaging with them and growing the roster as new influencers are discovered.
• Assist with placing product orders via internal systems for influencer, PR, and team member needs.
• Assist on influencer event strategy, planning and execution as needed.
  

4. Reporting & Insights

• Utilizing Salesforce Social Studio and Curalate, contribute to monthly reports that inform future content strategy and needs.
• Utilizing Curalate and native social tools, identify and manage social KPIs for influencer campaigns and track execution with detailed recaps.

CORE CAPABILITIES:

1. Exceptional verbal, written, and interpersonal communication skills

2. Master of social media best practices

3. Possess a creative eye for aesthetics

4. Self-starter and resourceful problem-solver

5. Social media curiosity and an affinity for popular culture and content

6. Basic understanding of social media analytics

7. Relationship management, both internal and external

8. Strong customer-facing communication

9. Ability to work in a fast paced, always-on social media environment while being detail-oriented

10. Project management

11. Ability to make effective and efficient time management decisions

12. Prepare and assess success of programs against Key Performance Indicators (KPIs)