For more than 50 years EF has been working toward one global mission: Opening the World Through Education. Today, EF Educational Tours in Boston is looking for a Business Analyst for its Marketing Department. This position will report to the Associate Director of Marketing Technology.

The Business Analyst, Marketing position is responsible for reviewing, analyzing, and evaluating marketing strategies needed to increase growth, market penetration and marketing return on investment. This includes providing support in the planning, design, and analysis of the customer experience and marketing campaign performance. The successful candidate will be naturally inquisitive and able to work independently. This position will collaborate with key business stakeholders across a variety of departments to design, develop and implement the data-driven solutions required to transform our marketing and capabilities.

EF is a large company with a small company feel. We foster a highly collaborative working environment that encourages ideas from every member of the team. Our team members enjoy ample opportunities for creative experimentation and professional growth. People who thrive here are comfortable working in a creative, flexible, fast-paced and innovative environment. We never stop pushing the boundaries of what we can do and where we want to go.

Responsibilities

• Provide insights and actionable recommendations to improve campaign performance.
• Analyze marketing leads by channel by leveraging Excel and Microsoft Power BI.
• Make action-oriented recommendations to senior management with the goal of transforming our marketing and sales strategies.
• Identify KPIs and drivers of customer behavior. Proactively develop and report findings and recommendations to senior management.
• Develop marketing test plans for accurate, statistically sound campaign reporting results. Channels analyzed include direct mail, email, web, digital, SEO/SEM, social and video.
• Validate, mine, and join data from multiple internal/external sources in the development of marketing strategies and tactics.
• Perform analysis of product sales and market trends to project future growth opportunities and competitive positioning.
• Review marketing expenditures/budgets and make recommendations to improve investment returns.
• Create Power BI dashboards for use within the Marketing Department and by senior management.

Required Experience and Skills

• 2+ years of experience in marketing (preferred) or business analysis with a command of the terminology, methods, strategies and fundamental metrics used in optimizing campaigns.
• Clear understanding of basic financial, statistical and economic concepts.
• Advanced knowledge of Excel with an in-depth understanding of pivot tables and Excel functions; strong knowledge of other interactive data visualization products and business intelligence tools (Power BI preferred).
• Familiarity with data warehouses and relational database systems.
• Strong experience with SQL.
• Experience with digital marketing technology is helpful, including web analytics, email marketing, search marketing, social media and conversion marketing.
• Polished communication and interpersonal skills – ability to expertly translate the complexity of business issues and analyses into a language anyone can understand.
• Entrepreneurial spirit and the drive needed to experiment and then implement change.
• Ability to act independent; proactively developing recommendations based on data exploration.
• Degree in Business/Business Analytics or a B.S. degree in a quantitative discipline such as Applied Mathematics, Computer Science or Statistics. M.B.A. or M.S. degree a plus.

Why you’ll love working here
Work in our beautiful Cambridge office where you’ll enjoy comprehensive professional development, frequent social programming and employee-run social groups (including our “EFinity” groups: [email protected], [email protected], [email protected], [email protected], [email protected], [email protected] and [email protected]). You can expect:

• Paid international travel at least once a year (more as you grow with us)
• Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of remote work per week, after your initial onboarding
• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Three weeks paid vacation your first year (four weeks starting in year two) and nine paid holidays
• 25% company match on your 401(k)
• Excellent medical, dental, and vision coverage, along with life and disability insurance
• Wellness benefits and a yearly fitness reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
• Discounts at local venues and businesses